CRM and CX Knowledge Center
Customer experience, done right
Explore the challenges keeping business leaders awake at night – and the solutions that can help transform problems into possibilities.
Experience the latest CX solutions from SAP
Get ready to meet the moment
Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.
Drive profitable B2B e-commerce outcomes
Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform.
Build customer loyalty and trust
See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale.
SAP Customer Experience LIVE
View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect.
Learn more about SAP Customer Experience solutions
View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.