Unified Customer Engagement with SAP CRM and Genesys Cloud

Within SAP Sales Cloud and SAP Service Cloud, agents can handle voice, chat, and email interactions from a single interface. AI-driven insights guide agents with next-best actions and relevant information, while integrated voice controls and a unified conversation history deliver a consistent customer experience.

Overview

Enhance agent productivity with AI-powered insights

Use AI capabilities within SAP Sales Cloud and SAP Service Cloud to help agents work more efficiently. Real-time recommendations, contextual knowledge, live conversation summaries, and automated follow-ups enable agents to resolve issues faster and deliver more personalized customer experiences.

Increase agent efficiency with built-in calling tools

Enable agents to handle customer interactions directly from the CRM through embedded browser-based calling in SAP Sales Cloud and SAP Service Cloud. This eliminates the need for physical phones or external applications, enhancing productivity, reducing operational costs, and simplifying IT management.

Simplify omnichannel customer engagement

Agents can manage customer interactions across voice and digital channels within SAP Sales Cloud and SAP Service Cloud. Complete conversation history and context remain visible within SAP, enabling agents to seamlessly switch between channels while maintaining synchronized records and customer context.

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Details

Solution type

Extensions and Add-ons

Industry

Education and Research, Banking, Healthcare, Telecommunications

Compatibility

Works with

This product is compatible with or enhances the functionality of these SAP solutions but doesn't require them.
SAP CRM SalesSAP Sales CloudSAP CRM ServiceShow more

Features

Start conversations and view accounts and agent statuses

Enable instant screen pops with full customer history inside the SAP application. Agents automatically sync their statuses across voice and digital channels, eliminating the need to switch between applications.

Start conversations and view accounts and agent statuses
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Enhance customer interactions with AI agent assistance

Agents receive live AI-powered call support with suggested actions, instant knowledge base articles, and real-time transcription and translation—ensuring faster, accurate resolutions.

Enhance customer interactions with AI agent assistance
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Manage contact center call controls.

The embedded computer telephony integration toolbar in SAP Sales Cloud and SAP Service Cloud provides call control options such as accept, hold, resume, end, transfer, and conference directly within the application.

Manage contact center call controls.
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Plans and pricing

Standard

Support agents with AI-generated assistance.

Make calls directly through an embedded WebRTC phone

Manage all customer channels in one place

Connect agents with experts through Microsoft Teams

Manage all interactions in one place with SAP Sales Cloud and SAP Service Cloud.

Handle interactions with AI agent Assistance.

Supports multi-channels, and enables Microsoft Teams escalation for SAP Sales Cloud and SAP Service Cloud

Price unavailable in this region
  • Minimum contract 2 years

Support agents with AI-generated assistance.

Make calls directly through an embedded WebRTC phone

Manage all customer channels in one place

Connect agents with experts through Microsoft Teams

Manage all interactions in one place with SAP Sales Cloud and SAP Service Cloud.

Handle interactions with AI agent Assistance.

Supports multi-channels, and enables Microsoft Teams escalation for SAP Sales Cloud and SAP Service Cloud

Technical Information

Solution type Extensions and Add-ons
Category CRM and Customer Experience
Industry Education and Research, Banking, Healthcare, Telecommunications
Works with
  • SAP CRM Sales
  • SAP Sales Cloud
  • SAP CRM Service

Resources

Business Features Video

User Guide

Deployment Guide

Publisher