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Personalise customer experiences across your business with SAP Marketing Cloud

Gain insight from a single view of your customers and deliver personalised experiences across the entire customer journey.

  • Consolidate all relevant, first-party customer data across the enterprise and build enriched customer profiles
  • Perform audience discovery, targeting, and segmentation accurately at high speeds with multichannel marketing solutions
  • Gain deeper insights with machine learning to identify the best audiences and experiences for individual customers

Build customer trust to develop ongoing relationships

Deliver the experiences that customers expect by recognising them during engagements and practicing consent-based marketing practices.

  • Identify and progressively enrich customer profiles, while building relationships
  • Ensure that all marketing engagements comply with consent and permissions for each individual customer
  • Gain a competitive advantage by being a good steward of your customers' data, while protecting your business

Optimise marketing to drive revenue

Gain visibility and control of the entire closed-loop marketing process, and make data-driven decisions to increase marketing ROI.

  • Understand the performance of all marketing activities in one single view
  • Gain insights into what is driving business growth and what is not
  • Measure the incremental impact of all marketing activities with machine learning analysis
  • Test and optimise your marketing strategy with predictive simulation 

Drive demand and growth for B2B marketers

Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.

  • Gain a holistic view of your contacts and accounts by capturing data across the entire enterprise
  • Identify and target customers with account-based marketing across touchpoints with timely and personalised engagements
  • Equip your teams with the right insights to make intelligent decisions

What are analysts saying about SAP Marketing Cloud solutions?

SAP is in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Find out why SAP has been named a Leader three times in the Gartner Magic Quadrant for Multichannel Marketing Hubs.*

SAP Marketing Cloud makes an economic impact

Learn why an SAP-commissioned Forrester Consulting study says the SAP Marketing Cloud solution helps multi-brand enterprises boost conversions, understand customers, and find revenue opportunities.

Delivering a best-in-class customer experience

Discover the top imperatives for creating a marketing strategy that can help you improve customer experiences, drive loyalty, and stand out from the competition.

See how customers are succeeding with SAP Marketing Cloud

Training and Certification

Achieve your strategic goals with the right knowledge and experience.

Boost expertise

Develop the knowledge and skills you need with professional courses and certifications offered at our training office, your own location, or online.

Empower your team

Use Learning Journeys to ramp up quickly with role-based training from SAP for every member of your team.

Access on-demand resources

Get unlimited access to comprehensive training content enhanced by social learning and peer collaboration with SAP Learning Hub.

Get started with SAP Marketing Cloud

  • View how-to videos on using software features and functions
  • Watch Webinars and attend expert events for the latest updates, insights, and advice
  • Get information about our releases, service availability, and cloud support

SAP Customer Experience Services

Transform your business faster with help from SAP Digital Business Services.

Partner Ecosystem

Benefit from specialist expertise to guide your SAP Marketing Cloud project. SAP Customer Experience solution partners provide the service and support you need to meet your enterprise goals.

SAP Marketing Cloud Resource Center

Support the end-to-end customer journey

Explore the other cloud solution portfolios in the SAP C/4HANA suite.


See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.

*Gartner Magic Quadrant for Multichannel Marketing Hubs, Adam Sarner, Ben Bloom, Joseph Enever, Colin Reid, Noah Elkin, 18 April 2019.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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