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Digital Commerce

Deliver a rich, personalised omnichannel e-commerce experience and gain agility to meet ever-changing customer needs.
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Enable commerce everywhere to lead your market

Convert more customers more often and at higher value by turning every engagement into a personal, shoppable moment.

Product Overview

Turn every e-commerce engagement on any device or channel into a personal, shoppable moment to win more customers more often and at higher value.

Frequently Asked Questions

The SAP Commerce Cloud portfolio enables personalisation through context-driven services, a cloud-native add-on that delivers insights through the capture and analysis of data.

You can use this information to define dynamic customer segments based on intuitive conditions. For example, if the customer is female and purchased sunglasses before, the solution can be programmed to put her into a female sunglass shopper segment. Segments can be set up and run constantly, watching and listening for customers to meet those conditions. When a customer matches a defined condition, the solution determines what the customer sees on the storefront and triggers personalised promotions or prices.

A headless commerce platform decouples the front end or the storefront (aka the “head”) from all the back-end logic and processes of the platform. This results in more flexibility and agility, as you can work on updating your storefront without touching any of the core services running in the back. You also get a more modular approach to commerce, as core commerce capabilities are available as microservices and can be used independently of each other through API calls, even in scenarios where you don’t have a typical customer-facing storefront but want to feed different sales channels (aka “headless”).

SAP Commerce Cloud is our proven commerce solution built mainly for large enterprises with advanced B2B, B2C, and B2B2C use cases. You can customise the solution to meet your specific needs and manage even the most complex catalogs, products, and configurations for creating exceptional, hyper-personalised omnichannel experiences. The solution also comes with powerful and comprehensive B2B commerce capabilities.

 

SAP Upscale Commerce is our next-generation commerce solution designed for small and midsize organisations that want to launch direct-to-consumer channels. The pure software-as-a-solution (SaaS) solution uses a mobile-first approach to create exceptional commerce experiences in weeks. SAP Upscale Commerce includes innovative AI-based capabilities, such as intelligent widgets, mobigrams, and merchandising algorithms, that allow you to sell smarter at a low total cost of ownership.

Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Story
Daimani

Explore how DAIMANI runs a multinational VIP hospitality marketplace that offers the highest level of personalised customer service through SAP Customer Experience solutions.

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Customer Story
Bosch

Discover how B2B customer experience drills through legacy processes to boost revenues.

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Customer Story
MHE-Demag

See how a manufacturer expands market presence and improves responsiveness.

Read the story
Customer Story
Insight

Find out how a global enterprise IT provider is helping new clients get up and running faster.

Read the story
Customer Story
Sigma Healthcare

Learn how a healthcare company combines experience and operational insights to exceed customers’ expectations.

Read the story
Customer Story
ALBA Group

Learn how a leading waste disposal company delivered a customer portal that exceeds customer expectations by using SAP Commerce Cloud.

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Customer Story
New Era Cap

See how New Era implemented SAP Commerce Cloud to give B2B and B2C customers a responsive and easy-to-use omnichannel experience. 

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Customer Story
Office Depot

Find out how Office Depot implemented SAP Commerce Cloud for its B2B customers to pace online orders and modernize its e-commerce platform. 

Read the story
Customer Story
Maui Jim

Hear how Maui Jim is providing unique shopping experiences to fill the gap between e-commerce and physical customer engagement.

Read the story
Customer Story
Yell

Take a look at how the managed digital marketing services leader streamlined and improved its overall customer experience by implementing cloud solutions from SAP.

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Online Event
Reinventing e-commerce with intelligent experience management

Learn how to deliver a better digital storefront to customers by using experience insights to shape their ongoing journeys.

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Online Event
Preparing your e-commerce business for the “new normal”

Discover e-commerce strategies and technologies to address the challenges of a changing economy and prepare for recovery.

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Online Event
Creating great experiences at Pentland

Find out how Pentland Brands found success by adopting a customer-centric digital strategy based on agility and pace.

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Online Event
The future of commerce for your business

See how SAP Commerce Cloud can help your business thrive and deliver 5-star customer experiences.

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Online Event
Everywhere commerce

Understand how to make every interaction shoppable across the entire customer journey with mobile-first, cross-channel journeys.

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Video
Headless commerce

Learn how headless commerce architecture can enable new business agility while making every screen a channel for your brand.

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Video
B2B e-commerce made easy

Discover how to drive next-gen B2B commerce through simplicity, innovation, and insight.

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Video
Delivering rich e-commerce experiences

See how SAP Commerce Cloud can help your business deliver rich e-commerce experiences that drive revenue and build customer loyalty.

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Video
Reimagining commerce

Find out how SAP helps businesses adapt for resilience with our industry-leading e-commerce solution.

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Video
EPAM: Why migrate to the cloud?

Hear SAP implementation partner EPAM explain why companies should embrace moving their e-commerce platforms to the cloud.

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Online Event
Virtual demo series: SAP Commerce Cloud

Learn how to make every interaction shoppable across the entire customer journey.

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Video
Solution overview for SAP Commerce Cloud

Find out how SAP Commerce Cloud can help your business reach new heights.

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Video
Personalising the customer experience, globally

See how Maui Jim runs its digital business with SAP solutions to support e-commerce sites and pop-up stores.

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Online Event
How do you meet evolving B2B buyer expectations?

Learn how Pentland Brands found success with a customer-centric strategy based on agility and pace.

Watch the webinar
Online Event
Everywhere commerce

Find out how to make every interaction shoppable across the entire customer journey.

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Online Event
How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn how to exceed B2B “superbuyer” expectations.

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Virtual Demo
Order management

Deliver a true omnichannel buying experience by enabling customers to fulfil orders and make returns anywhere, anytime.

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Virtual Demo
Context-driven services

Enable real-time intelligent segmentation, personalisation, remarketing, and merchandising for a context-driven customer experience.

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Virtual Demo
Omnichannel commerce

Learn how to leverage core digital commerce capabilities to engage and transact with your customers across all channels.

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Online Event
How to revolutionise m-commerce

Learn how to build intuitive mobile UX that customers love.

Watch the webinar
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Online Event
Create amazing in-store and online experiences

Learn about the future of commerce as we explore cross-channel strategies for grocery retailers and direct-to-consumer tactics for B2C and B2B companies.

Watch the webinar
Online Event
Forrester: Engaging the digitally empowered buyer

See why digital transformation continues to shape B2B and B2C buying behaviour, and how a winning digital experience drives growth, converts sales, and improves client satisfaction.

Watch the webinar
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Online Event
Grow B2B and B2C e-commerce with your own marketplace

Join Jess Iandiorio, CMO of Mirakl, as she uncovers the opportunities that online marketplaces offer.

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Online Event
Three keys to digital transformation success

Discover how SAP Customer Experience solutions help Maxim Integrated drive world-class digital experiences with first-party data.

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Online Event
Creating great customer experiences

See how Pentland Brands delivers great customer experiences by adopting a customer-centric digital strategy.

Watch the webinar
Photo of a girl sitting in a coffee shop looking at her mobile phone
Online Event
Build customer relationships to drive revenue

Learn three steps that best-run brands can take to build better customer relationships.

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Online Event
Ecommerce Foundation research: Key trends in e-commerce

Explore real-world examples of businesses driving more sales by placing customers at the centre of the shopping experience.

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Online Event
How content excellence made Victorinox win in digital commerce

See how mastering data and content gives Victorinox the “cutting edge” in delivering great customer experiences.

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Online Event
Meet customer expectations in an evolving world

Discover what it means to “platform your business” from platform pioneer Christian Agger, Head of Digital and Business Transformation at Satair.

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Online Event
Get the A to Z on how to create amazing experiences

Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips.

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White Paper
The business imperative for transforming B2B customer experience

See how three brands are enhancing their digital shopping options to boost growth.

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Analyst Report
Gartner Magic Quadrant for Digital Commerce

Gain new insights into today’s commerce solutions with valuable research from
Gartner.

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Analyst Report
How to replatform your e-commerce system

Get comprehensive, best-practice advice from Ecommerce Foundation for managing complex and vital replatforming projects.

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Solution Brief
SAP Upscale Commerce

Find out how you can build beautiful mobile-native and progressive Web experiences and deploy in days with SAP Upscale Commerce.

Read the solution brief
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Toolkit
The digital disruptor toolkit

Take a brief “digital disruptor” assessment test, learn how to build great direct-to-consumer (D2C) channels, and see how Levi Strauss is reinventing its business model for the D2C era.

Get the toolkit

*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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