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Screenshot of the strategic dashboard screen available in SAP Emarsys Customer Engagement

Empower marketers to grow customer lifetime value

Happy customers are loyal customers. Reach customers where they are with real-time, personalised, and omnichannel customer engagement.

What is SAP Emarsys Customer Engagement?

Our customer engagement platform can help you deliver personalised, real-time engagements at scale that increase retention and loyalty.

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Accelerate time to value, meet customers where they are with what they want, and produce measurable results with real-time, scalable personalisation.

  • Capitalise on revenue opportunities by deploying integrated, personalised, and cross-channel campaigns quickly and at scale
  • Increase conversion rates by using AI-powered insights to understand customers and deliver relevant, real-time engagements
  • Grow your business by reaching millions of customers in the moments that matter with relationship-building interactions

We’re a leader in 36 G2 categories and regions

G2 positioned SAP Emarsys Customer Engagement as an industry leader across numerous digital marketing categories, most notably atop Loyalty Solutions and Implementation. We are humbled and honored by our wonderful customers and reviewers!

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Enlarge

Accelerate time to value, meet customers where they are with what they want, and produce measurable results with real-time, scalable personalisation.

  • Capitalise on revenue opportunities by deploying integrated, personalised, and cross-channel campaigns quickly and at scale
  • Increase conversion rates by using AI-powered insights to understand customers and deliver relevant, real-time engagements
  • Grow your business by reaching millions of customers in the moments that matter with relationship-building interactions

We’re a leader in 36 G2 categories and regions

G2 positioned SAP Emarsys Customer Engagement as an industry leader across numerous digital marketing categories, most notably atop Loyalty Solutions and Implementation. We are humbled and honored by our wonderful customers and reviewers!

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SAP Customer Experience LIVE

View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect.

See how customers are succeeding with SAP Emarsys Customer Engagement

Tailoring e-commerce for fashion-focused consumers

Explore how fashion label LK Bennett overhauled its online shopping experience to improve customer satisfaction and drive sales.

Boosting reach with omnichannel engagement

Discover how South Shore Furniture digitalised its commerce and customer engagement strategies to reach more customers.

Launching omnichannel strategies to drive growth

Learn how Ferrara’s customer-focused omnichannel marketing strategies increased customer engagement and boosted growth.

Improving engagement with data-driven insights

See how Beauty Pie used customer data analysis to deliver personalised experiences and match the right products to each customer.

5x revenue growth

See how PUMA Europe achieved significant revenue growth by identifying highly engaged customers and motivating them to purchase. 

Balancing simplicity and sophistication

Find out how Char-Broil implemented a platform that offers rich marketing automation features while still being easy to use.

Focusing on customers

Explore how Swedish fashion retailer JOY enhances shopping experiences with personalised, timely, and relevant engagements. 

Personalising experiences

Learn how adidas Runtastic delivers millions of personalised messages to a global fitness community every day through a single platform. 

Our e-mail marketing strategy is enhanced with a range of other touch points. SAP Emarsys Customer Engagement allows us to streamline the customer experience post- and even pre-purchase to ensure visitors do not see irrelevant content.

Chris H., CRM Manager, Mid-Market Organisation 

It’s really marketer friendly and really easy to use if you’re a small team or even just an individual.

 Jonathan M., CRM Manager, Gibson Brands, Inc. 

It is straightforward to use and integrates seamlessly with SAP's e-commerce platform. The reporting and out-of-the-box attribution models are first-rate. The preconfigured campaigns save time. The ongoing support is amazing.

David P., CRM & Loyalty Manager, Bapcor Limited 

SAP Emarsys Customer Engagement enables the ability to shift away from static marketing campaigns to more personalised and focused campaigns for our customers. This capability allows us to be more efficient with our spending and resources.

 Jimmy C., Senior Manager of User Experience, The RoomPlace 

What are analyst firms saying about SAP Emarsys Customer Engagement?

Personalisation drives customer lifetime value

See why digital marketing leaders focus on personalisation and why SAP is named a Leader in the 2022 Gartner® Magic Quadrant™ for Personalisation Engines.*

SAP Emarsys Customer Engagement "delivers a marketer-centric solution"

Evaluate 13 e-mail service providers and discover why we’re identified as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022.

Frequently Asked Questions

Customer lifetime value (CLTV) increases when a brand builds meaningful customer relationships and strengthens consumer loyalty. The SAP Emarsys Customer Engagement solution helps companies achieve this critical goal by delivering highly personalised omnichannel engagements, which result in customers purchasing more often and spending more on goods and services.

 

Personalisation is key to increasing CLTV. Read this report to analyse personalisation engine vendors and find the right fit for your business.

 

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale real-time, personalised marketing campaigns that grow CLTV with intelligent omnichannel interactions. With SAP Emarsys Customer Engagement, marketers can:

  • Accelerate time to value
  • Deliver real-time, one-to-one personalisation
  • Engage with customers on almost any channel
  • Produce measurable business results

 

Watch this video to see SAP Emarsys Customer Engagement in action.

Yes. SAP Emarsys Customer Engagement has built-in marketing analytics tools that allow businesses to accurately measure marketing and commercial impact, make smarter data-driven decisions, and forecast campaign performance to drive the best outcomes.

 

Want to learn more about these marketing analytics tools? Read the solution brief.

Yes. SAP Emarsys Customer Engagement empowers marketers to deploy marketing automation across channels more easily, from single-channel campaigns to sophisticated personalised omnichannel journeys.

 

Want to discover how SAP Emarsys Customer Engagement helps deliver omnichannel experiences? Watch this video.

Yes. SAP has marketing solutions for B2C companies that span the back office to the front office and the lead-to-cash lifecycle. 

SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from SAP Customer Experience. This solution is purposely built to empower marketers to deliver personalised, cross-channel marketing campaigns and increase CLTV. Its core capabilities include: 

  • Integrated data layers
  • Channel-agnostic personalisation engine
  • Marketing automation
  • Built-in intelligence, analytics, and reporting
  • More than 60 prebuilt strategies and tactics for different industries and verticals
  • Omnichannel applications and integrations
  • Integrated loyalty solutions

Learn more about B2C solutions from SAP Emarsys Customer Engagement.

Yes. SAP has marketing solutions for B2B companies that span the back office to the front office and the lead-to-cash lifecycle. 

The account engagement option for SAP Emarsys Customer Engagement builds on the core omnichannel customer engagement solution and helps marketing support sales through:

  • A shared customer view across sales, marketing, commerce and more
  • Omnichannel marketing automation
  • Collaborative and on-behalf marketing campaigns
  • Prebuilt B2B industry tactics
  • Accurate reporting of marketing campaign impact on revenue

Learn more about B2B solutions SAP Emarsys Customer Engagement, account engagement option.

Questions? Get in touch!

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