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SAP Customer Experience and CRM solutions

Understand your customers and engage them with hyper-personalised experiences.
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Why customer experience matters

Learn about the importance of always putting customer needs first from Geert Leeman, Chief Operating Officer for SAP Customer Experience.

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What does the future of CRM look like?

Explore the latest trends, research, and insights from customer experience experts in our CRM and CX knowledge centre.

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¹ Gartner, Magic Quadrant for Configure, Price and Quote Application Suites, Mark Lewis, Dayna Ford 21 October 2021

² Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

³ Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

⁴ Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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