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SAP Customer Experience and CRM solutions

Understand your customers and engage them with hyper-personalised experiences.
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Why customer experience matters

Learn about the importance of always putting customer needs first from Geert Leeman, Chief Operating Officer for SAP Customer Experience.

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What does the future of CRM look like?

Explore the latest trends, research, and insights from customer experience experts in our CRM and CX knowledge centre.

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Customer Experience :
an affair of the heart

CX Insights: B2B Commerce

Understand key customer experience (CX) trends identified through SAP research on pandemic-era buying behaviours, new technologies and business models, and an ever-evolving B2B marketplace.

Why Customer Experience is the #1 Focus?

The New Evolution of Customer Experience

Additional Resources

Resource
Heart Matters SEA Infographics

Heart Matters: why Customer Experience is an Affair of the Heart – Southeast Asia Infographics.SAP Customer Experience surveyed over 1,700 consumers across Southeast Asia in 2021 to find out their expectations vs experiences for brands they shop with.

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Analyst Report
2021 Gartner® Magic Quadrant™ for Personalisation Engines**

Emarsys, an SAP company, has been named a Leader for the third time for the SAP Emarsys Customer Engagement platform. 

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Resource
Heart Matters SEA Survey Report

SAP Customer Experience surveyed over 1,700 consumers across Southeast Asia in 2021 to find out their expectations vs experiences for brands they shop with

Read the report
News
Introducing SAP Upscale Commerce

Find out how SAP Upscale Commerce offers midmarket brands a no-code, maintenance-free path to direct-to-consumer engagement.

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*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

**Gartner, Magic Quadrant for Personalisation Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

***Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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