CRM and the Customer Experience (CX)

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.

Customise the digital experience for consumers and wholesale buyers with personalised merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.

Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalised omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organisations.

Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.

Deliver a first-class omnichannel customer experience that’s hyperpersonalised and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.

Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.

Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.