SAP CRM Solutions and Customer Experience (CX)
Make each customer experience matter
CRM solutions have evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.
Turn market opportunities into bottom-line realities
Win customer trust and loyalty with intelligent engagement
AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.
Scale, grow, and future-proof your enterprise with end-to-end business models
Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.
Growth at the speed of opportunity
Analysts and experts share their insights in this Intelligent CX Webcast series.
Simplify remote sales processes
SAP and Microsoft are removing sales teams barriers and enabling remote selling.
See how customers are succeeding with SAP CRM solutions
Discover how Ferrara found the sweet spot between strong data, onboarding compliance, and progressive profiling.
See how Kodak increased sales by connecting B2B customers with the products and services they know and love through e-commerce.
Find out how Moen digitalised and streamlined its sales, service, and marketing operations to create a smooth CX and boost sales.
Explore how Rheem improved customer service and saved time and costs by using a single source of truth for customer interactions.
Additional Resources
Heart Matters: why Customer Experience is an Affair of the Heart – Southeast Asia Infographics.SAP Customer Experience surveyed over 1,700 consumers across Southeast Asia in 2021 to find out their expectations vs experiences for brands they shop with.
SAP Customer Experience surveyed over 1,700 consumers across Southeast Asia in 2021 to find out their expectations vs experiences for brands they shop with
Power the future of your customer service with the latest capabilities of the SAP Service Cloud solution.
Win customer loyalty and drive growth through agile CX with insights from Aberdeen and SAP.