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Lead to cash with SAP AI 

Strengthen the sales and customer experience.

Turn prospects into lifelong customers

Transform your lead-to-cash process with SAP AI – from the first marketing contact to post-purchase service and every touch point in between. Improve all activities related to marketing, sales, customer service, order fulfilment, service delivery, invoicing, and accounts receivable.

Infuse AI into your sales and customer experience to:

  • Boost marketing and sales pipelines with enhanced lead and opportunity scoring  
  • Clear accounts receivables fast with intelligent payment processing and invoice matching
  • Personalise the entire customer journey with performance-driven recommendations

Deliver memorable customer and sales experiences with SAP AI

Plans to optimise marketing and sales

Use SAP AI to optimise marketing strategy, customer service strategy, sales planning, budgeting, and forecasting.

 

SAP Sales Cloud

  • Build an intelligent network of who knows who in your organisation 
  • Improve pipeline yield with deal focus recommendations 
  • Improve forecast accuracy with automatic pipeline health assessments 

SAP S/4HANA

  • Accurately forecast achievable sales volume with intelligent performance predictions 
  • Improve forecasts with quote-to-order conversion probability analysis 

Market to lead

Use SAP AI to enhance marketing execution, segmentation, pricing, promotions, and lead generation.

 

SAP Emarsys Customer Engagement

  • Increase e-mail channel revenue with personalised product recommendations 
  • Maximise e-mail engagement with send time and delivery optimisation  

Opportunity to quote

Use SAP AI to optimise sales executions – including quotation, configuration, and pricing.

 

SAP CPQ

  • Improve the likelihood to close with discount recommendations  
  • Increase deal size with personalised cross-sell recommendations

SAP Sales Cloud

  • Identify your top opportunities with AI-powered opportunity scoring

SAP Emarsys Customer Engagement

  • Increase Web channel revenue with personalised product recommendations 
  • Predict customer purchasing intent with AI lead scoring
  • Increase new in-stock item sales with visually similar cart recommendations 

Order to fulfilment

 Use SAP AI to optimise customer order and contract management – as well as fulfilment processes for physical products, services, and subscriptions.

SAP S/4HANA Cloud

  • Simplify tax management with tax compliance detection and automation 
  • Create sales orders efficiently from unstructured data 

Request to service

Use SAP AI to enhance all sales-related services delivered to customers, such as inquiries, warranty claims, and recalls.

SAP Service Cloud

  • Improve first-contact resolution and handle time with service ticket intelligence 

Invoice to cash

Use SAP AI to optimise the operational sales process by managing customer invoices, receivables, and collections.

SAP S/4HANA Cloud

  • Clear payments automatically with the intelligent matching of payments and invoices 
  • Accelerate financial close with automatic reconciliation and accruals  
  • Increase accuracy of financial statements and accelerate financial close 
  • Save time with automatic cross-company reconciliation and document matching 
  • Avoid financial damages from illegitimate activities with business integrity screening
  • Increase transparency and prevent errors with abnormal liquidity item detection 

Customer and channel management

Use SAP AI to enhance the operational sales process by enabling the management of customer data, product information, sales partners, and omnichannel platforms.

SAP Customer Data Cloud

  • Prevent potential security breaches with AI intrusion detection

SAP AI empowers our customers to deliver better sales and customer experiences

With SAP Cash Application, we have achieved an automation rate of 99% and can automatically assign almost all incoming payments correctly. That takes a lot of the pressure off us in the Shared Service Center. 

Fabienne Trummer, Team Leader for Payment Processing, SBB AG 

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