Deliver omnichannel marketing campaigns that convert browsers into buyers – and provide exceptional experiences in stores, online, and on mobile devices. Our retail marketing and CX solutions can help you gain a real-time view of each customer and provide personalised, consent-based engagements at scale. Build relationships, increase loyalty, and drive profitability.
73% of retail organisations consider it important to deliver fun, relevant, and convenient customer experiences tailored to each customer’s sentiment, history, and preferences. Only 10% are able to do so.
Salling Group used historic purchase data to drive online sales by using automated audience targeting when running omnichannel campaigns. This resulted in 25% revenue growth within five weeks.
Jens Pytlich, Digital Marketing Manager, Salling Group
Put the customer at the centre of all your merchandising decisions – and increase conversion rates – with our retail merchandise management software. Anticipate customer and market trends accurately, optimise pricing and promotions, and improve all aspects of your day-to-day merchandise operations – from purchasing and allocation to performance.
79% of retail organisations consider it important to quickly and efficiently change assortments and adapt pricing across channels based on current trends and customer insights – but only 27% are able to do so.
Source: SAP Performance Benchmarking
With a granular view of purchasing behaviour and activity, we can now offer customers the right product at the right time at the right store.
Michael Coatsworth, Domain Architect, Foodstuffs North Island Limited
Ensure your retail sourcing and procurement teams are fast, agile, and exceptionally well-informed – with SAP software. Our solutions can help you efficiently source ethical and sustainable products, control risk and costs, and collaborate with a global network of suppliers. Drive brand differentiation with innovative and private-label sourcing and use AI-powered analytics to improve contract negotiations, optimise orders, and save money.
72% of retail organisations consider it important to have holistic visibility into spend categories across all lines of business and geographies of their retail operations – but only 29% are able to do so.
Source: SAP Performance Benchmarking
Partnering with SAP on our transformation journey, we’re making procurement simpler for stores with the rollout of SAP Ariba solutions as our single platform for the procurement of all non-trade goods.
Phillip McDonald, GM, Group Procurement, Woolworths Group Limited
Get the right products to stores and customers at just the right time with our retail supply chain management solutions. From the first mile to the last, our software can help you create efficient, customer-driven, and transparent supply chain networks. Collaborate with partners and suppliers, reduce waste and emissions, and fulfil demand from anywhere – instantly and at optimum costs.
70% of retailers consider it important to have visibility into the global inventory pool and optimise it for a “source anywhere, fulfil anywhere” model – but only 15% are able to do so.
Source: SAP Performance Benchmarking
Thanks to SAP Extended Warehouse Management, we have improved the efficiency with which we can manage deliveries, enabling us to offer better value to our customers.
Nicolai Gradman, Executive Vice President, Supply Chain Logistics,Salling Group A/S
Meet evolving shopper expectations at brick-and-mortar stores and online – and provide customers with frictionless, consistent experiences across channels – with our software for omnichannel retail and store operations. Equip store associates with real-time customer and inventory data, offer mobile POS and self-checkout, support smart store technologies, and create engaging digital storefronts and e-commerce experiences.
74% of retailers consider it important to equip store associates with real-time product and inventory information to help them serve shoppers better – but only 30% are able to do so.
Source: SAP Performance Benchmarking
Thanks to the innovation and dedication of SAP and its partners, we can now offer customers a more pleasurable and convenient shopping experience that suits their schedules – day or night.
Dirk Muehlhaeuser, Head of Retail IT, Valora Group
