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Unlock new business value with digital technology

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Uncover unspoken consumer needs and drive personalised experiences and increased efficiencies across the retail value chain by connecting new technologies with integrated business solutions to create an intelligent enterprise.

Get the facts

of the retailers in the Forbes Global 2000 are SAP customers.


year-over-year increase in retention rates among retailers with an omnichannel customer engagement management strategy.

Aberdeen Group

Find retail software tailored to your needs

Harness real-time customer and point-of-sale (POS) insights, reach shoppers across any channel, and get the visibility you need to optimise everything from merchandising to your supply chain with retail management and omnichannel software from SAP.

What are leading analysts saying about SAP?

Embrace the future of retail with innovation

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Retail analytics are shaping the industry

Advanced analytics are a vital aspect of the retail industry. Companies that embrace analytics solutions see benefits that all lead to one result – increased profits.  

Engage your customers through direct, immediate experiences

Prepare for the consumer revolution by radically transforming your business. Explore how cloud solutions and the Internet of Things are capturing significant industry growth.

Get fresh perspectives from retail experts

Communities and Events

Manage your retail business enterprise-wide

From human resources to finance and analytics, we have the right solutions to run your retail business better, faster, and simpler enterprise-wide. Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business and enable continuous growth.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.


Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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