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Consumer Products

Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SAP solutions for consumer products.

Personalisation is achieved where the brand and consumer story intersect

SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.


Product Innovation

  • Project and Portfolio Management
  • Product Compliance
  • Product Development and Configuration for Discrete Industries
  • Product Formulation and Recipe Development for Process Industries

Manufacturing

  • Asset Operations and Maintenance
  • Efficient Dairy Management
  • Environment, Health, and Safety
  • Industrial Insights
  • Intelligent Asset Management
  • Manufacturing Execution for Industry 4.0
  • Manufacturing Networks
  • Manufacturing Operations
  • Mobile Asset Management
  • Protein Management

Supply Chain

  • Demand Management and Insights
  • Order Promising
  • Response and Supply Planning
  • Sales, Inventory and Operations Planning
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics

Marketing

  • Consent-Based Marketing
  • Optimised Marketing
  • Single Customer View

Sales and Service

  • Commerce Personalisation
  • Field Service Management
  • Omnichannel Commerce Management
  • Omnichannel Customer Service
  • Sales Force Automation
  • Sales Performance Management
  • Subscription Management
  • Trade Management
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Solve your specific consumer products needs

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Engage customers and capitalise on new opportunities by identifying and delivering value exactly where and when the need arises. Find out how your consumer products business can meet today’s challenges and move from carts to hearts by adopting digital transformation and the newest technology trends.

Position your consumer products company for growth

Learn how you can use a crossover approach to succeed in today’s hypercompetitive environment by employing greater speed, agility, and defence to outmaneuver the competition.

Unlock new business value with digital technology

Inspire, guide, and help consumers – and win their business – by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.

Get the facts

>10%

increase in customer satisfaction.

SAP S/4HANA white paper

>25%

reduction in inventory levels.

SAP S/4HANA white paper

>10%

increase in on-time delivery.

SAP S/4HANA white paper

SAP Road Map for Consumer Products

Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.


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Current release highlights

  • Improved support for decision-making
  • Consumer sentiment analysis
  • Better collaboration across international teams
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Upcoming innovations

  • Faster time to market
  • Increased transparency across shop floor activities
  • Full tax compliance 
  • Reduced in-store merchandising costs
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Future plans

  • Reduce costs to serve
  • Improve consumer experiences
  • Embed experience feedback into brand, product, customer experience, and workforce management

Find consumer products software tailored to your needs

Ensure your products are on top of consumers’ minds by anticipating and meeting demand to better serve their needs and earn their trust.
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SAP S/4HANA and SAP Commerce Cloud

SAP S/4HANA

SAP Commerce Cloud

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SAP S/4HANA Cloud

Learn how you can adopt industry best practices with a proven technology framework for your Consumer Products enterprise. Achieve operational excellence in core financial and engagement management practices and across your business as a whole.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. 

Jump-start your transition to an intelligent enterprise

Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company.


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Building representing SAP Model Company

SAP Model Company service

Become a digital leader with a prepackaged, ready to use service that delivers predefined end-to-end business processes, test cases, configuration guidelines, and project accelerators for your industry. 

What are leading analysts saying about SAP?

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SAP recognised in readers’ choice survey on supply chains

Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent readers’ choice survey.

SAP leads in readers’ choice survey on IT infrastructure

Invest in IT infrastructure to embed digital transformation into every aspect of your company. SAP has been named as a leader in this technology shift.

See how customers are succeeding with SAP

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100% growth with SAP S/4HANA Enterprise Management

Discover how Sonnentracht improves product traceability and quality control and manages barrels of inventory in real time.

90% reduction in time to build data models in SAP HANA

Learn how Ferrara Candy Company increased sales reps’ efficiency and performance with real-time visibility into customers.

Utilise new data to outshine the competition

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Explore IoT adoption trends in consumer products

Gain insights into IoT adoption trends in the consumer products industry from a global survey that identifies industry challenges and the areas of highest IoT  applicability.

Become a best-run midsize consumer products company

In this IDC InfoBrief sponsored by SAP, learn how growing consumer products companies are addressing key challenges such as enabling new business models and delivering personalised customer experiences.

Get the latest news and trends from experts

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deejay.johal
Deejay Johal
Global Communications Lead, Product Engineering
SAP

Blurring industry boundaries with data and technology

Read about how companies are running on new business models that connect an ecosystem of partners together in an end-to-end value chain that makes life easier for customers.

Communities and Events

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SAP Consumer Products on LinkedIn

Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking – and find out how SAP can help your consumer products business run better.

Manage your consumer products business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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