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Consumer Products

Create products and services tailored to consumers’ needs

Pursue new and innovative business models by building a consumer-centered intelligent enterprise.

Product Innovation

  • Project and Portfolio Management
  • Product Compliance
  • Product Development and Configuration for Discrete Industries
  • Product Formulation and Recipe Development for Process Industries

Manufacturing

  • Asset Operations and Maintenance
  • Efficient Dairy Management
  • Environment, Health, and Safety
  • Industrial Insights
  • Intelligent Asset Management
  • Manufacturing Execution for Industry 4.0
  • Manufacturing Networks
  • Manufacturing Operations
  • Mobile Asset Management
  • Protein Management

Supply Chain

  • Demand Management and Insights
  • Order Promising
  • Response and Supply Planning
  • Sales, Inventory and Operations Planning
  • Track & Trace and Logistics Networks
  • Transportation Management
  • Warehouse Management
  • Yard Logistics

Marketing

  • Consent-Based Marketing
  • Optimised Marketing
  • Single Customer View

Sales and Service

  • Commerce Personalisation
  • Field Service Management
  • Omnichannel Commerce Management
  • Omnichannel Customer Service
  • Sales Force Automation
  • Sales Performance Management
  • Subscription Management
  • Trade Management
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Solve your specific consumer products needs

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Engage customers and capitalise on new opportunities by identifying and delivering value exactly where and when the need arises. Find out how your consumer products business can meet today’s challenges and move from carts to hearts by adopting digital transformation and the newest technology trends.

Position your consumer products company for growth

Learn how you can use a crossover approach to succeed in today’s hypercompetitive environment by employing greater speed, agility, and defence to outmaneuver the competition.

Unlock new business value with digital technology

Inspire, guide, and help consumers – and win their business – by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.

Get the facts

>10%

increase in customer satisfaction.

SAP S/4HANA white paper

>25%

reduction in inventory levels.

SAP S/4HANA white paper

>10%

increase in on-time delivery.

SAP S/4HANA white paper

SAP Road Map for Consumer Products

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Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.

Find consumer products software tailored to your needs

Ensure your products are on top of consumers’ minds by anticipating and meeting demand to better serve their needs and earn their trust.
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SAP S/4HANA and SAP Commerce Cloud

SAP S/4HANA

SAP Commerce Cloud

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SAP S/4HANA

Adopt industry best practices while reaching operational excellence with our real-time enterprise resource management suite for digital business that can be deployed in the cloud or on premise.

SAP Commerce Cloud

Engage and transact with your customers anywhere, at any time, and on any device with the built-in omnichannel versatility offered by our B2B and B2C commerce software. 

Transform your business faster with help from SAP Digital Business Services

Jump-start your SAP solutions and drive ROI by collaborating with industry experts, consultants, and support engineers to receive guidance, prescriptive best practices, and expertise – no matter where you are on your journey.
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Icon of arrow moving forward, representing acceleration with SAP Digital Business Services

Realise your business goals by simplifying and accelerating your digital transformation

In an era focused on continuous innovation and anticipating customer needs, it can be hard to turn your vision into reality. This is where SAP Digital Business Services can help. We’re part of SAP, so we know SAP software better than anyone else. With over 40 years of experience, we can help you reach your business transformation goals, and everything in between.

Icon of people representing enterprise-wide service support from SAP Digital Business Services

Transform your business with unparalleled service support enterprise-wide

SAP Digital Business Services connects business and IT to help you close the gap between your digital transformation strategy and execution. From designing and value discovery to accelerated innovation to productive usage for tangible business results, you can evolve your business by breaking new ground with a trusted adviser that knows SAP software best.

What are leading analysts saying about SAP?

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SAP recognised in readers’ choice survey on supply chains

Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent readers’ choice survey.

SAP leads in readers’ choice survey on IT infrastructure

Invest in IT infrastructure to embed digital transformation into every aspect of your company. SAP has been named as a leader in this technology shift.

See how customers are succeeding with SAP

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100% growth with SAP S/4HANA Enterprise Management

Discover how Sonnentracht improves product traceability and quality control and manages barrels of inventory in real time.

100% of revenue run on SAP Cloud Platform

Learn how Colgate-Palmolive enables its long-term strategic vision to deliver continuous innovation and support corporate values.

90% reduction in time to build data models in SAP HANA

Learn how Ferrara Candy Company increased sales reps’ efficiency and performance with real-time visibility into customers.

Utilise new data to outshine the competition

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Explore IoT adoption trends in consumer products

Gain insights into IoT adoption trends in the consumer products industry from a global survey that identifies industry challenges and the areas of highest IoT  applicability.

Accelerate digital innovation in consumer products

Explore innovation-led digital road maps and use cases for delivering intelligent planning, accelerated innovation, and network-driven value creation.

Get the latest news and trends from experts

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14 leading IoT and consumer products industry experts

Moving into the fast lane with the IoT

See what leading IoT and consumer products industry experts say about the mechanics of the IoT, and how it can help strengthen relationships with consumers.

mark.osborn
Mark Osborn
VP of Digital Strategy and Business Planning for Consumer Products
SAP

Make digital transformation happen in simple, economic ways

Use the digital transformation in your consumer products company to redefine your business and the categories in which you compete – with just minor investments.

dongordon5
Don Gordon
Global Consumer Products Industry Marketing
SAP

How CIOs lead digitalization of consumer products industry

CIOs who respond to the digital challenge by taking advantage of business model and process opportunities can bring their organisation to new heights.

Communities and Events

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SAP Consumer Products on LinkedIn

Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking – and find out how SAP can help your consumer products business run better.

Manage your consumer products business enterprise-wide

Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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Human Resources

Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.

Finance

Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organisation.

Analytics

Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

Cloud and Data Platforms

Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

Internet of Things (IoT)

Deploy high-velocity, intelligent edge IoT applications using business and technology services.

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