Consumer Products
Deliver outcomes tailored to individual consumers, based on a deep understanding of their wants and needs, with SAP solutions for consumer products.
Personalisation is achieved where the brand and consumer story intersect
SAP enables consumer products companies to provide personal, relevant, and simple shopping experiences – where commerce is seamless; technology is invisible; and privacy, security, and trust are assumed and assured.
Solve your specific consumer products needs
Engage customers and capitalise on new opportunities by identifying and delivering value exactly where and when the need arises. Find out how your consumer products business can meet today’s challenges and move from carts to hearts by adopting digital transformation and the newest technology trends.
Position your consumer products company for growth
Learn how you can use a crossover approach to succeed in today’s hypercompetitive environment by employing greater speed, agility, and defence to outmaneuver the competition.
Unlock new business value with digital technology
Inspire, guide, and help consumers – and win their business – by connecting innovative technologies with integrated business solutions to create an intelligent enterprise.
Get the facts
>10%
SAP S/4HANA white paper
>25%
SAP S/4HANA white paper
>10%
SAP S/4HANA white paper
SAP Road Map for Consumer Products
Explore our consumer products road map to learn about current industry solutions, planned innovations, and future direction.
Current release highlights
- Improved support for decision-making
- Consumer sentiment analysis
- Better collaboration across international teams
Upcoming innovations
- Faster time to market
- Increased transparency across shop floor activities
- Full tax compliance
- Reduced in-store merchandising costs
Future plans
- Reduce costs to serve
- Improve consumer experiences
- Embed experience feedback into brand, product, customer experience, and workforce management
Jump-start your transition to an intelligent enterprise
Accelerate implementation time, reduce risks, and get ready for your digital journey with the SAP Model Company service for consumer products.
What are leading analysts saying about SAP?
SAP recognised in readers’ choice survey on supply chains
Discover how technology is reshaping the paradigm for undertaking changes in business processes, and learn how your company should invest in its supply chain. See where SAP fits in this recent readers’ choice survey.
SAP leads in readers’ choice survey on IT infrastructure
Invest in IT infrastructure to embed digital transformation into every aspect of your company. SAP has been named as a leader in this technology shift.
See how customers are succeeding with SAP
100% growth with SAP S/4HANA Enterprise Management
Discover how Sonnentracht improves product traceability and quality control and manages barrels of inventory in real time.
100% of revenue run on SAP Cloud Platform
Learn how Colgate-Palmolive enables its long-term strategic vision to deliver continuous innovation and support corporate values.
90% reduction in time to build data models in SAP HANA
Learn how Ferrara Candy Company increased sales reps’ efficiency and performance with real-time visibility into customers.
Get the latest news and trends from experts
SAP
Make digital transformation happen in simple, economic ways
Use the digital transformation in your consumer products company to redefine your business and the categories in which you compete – with just minor investments.
SAP
How CIOs lead digitalization of consumer products industry
CIOs who respond to the digital challenge by taking advantage of business model and process opportunities can bring their organisation to new heights.
Communities and Events
SAP Consumer Products on LinkedIn
Stay up to date on the latest trends, innovations, and solutions by joining other consumer products stakeholders to learn and share insights through blogs, discussions, and networking – and find out how SAP can help your consumer products business run better.