Automotive
Support innovation and performance across the automotive value chain
Transform your automotive operations, increase agility, and meet evolving customer demand with one integrated platform.
Our automotive solutions can help you:
Connect vehicle and customer data for sustainable, profitable mobility.
Use AI to accelerate innovation and prevent supply chain disruption.
Reduce your environmental footprint and support the circular economy.
Gain real-time visibility and analytics across end-to-end operations.
Anticipate tariff impacts and adapt supply strategies to protect margins.
Drive growth through customer focus
Turn data into insights to predict customer needs, personalise experiences, and build lasting loyalty across the entire vehicle lifecycle.
Boost resiliency across your value chain
Anticipate tariff impacts, optimise costs, and adapt pricing and supply strategies to stay competitive and protect margins.
Drive toward a greener future
Advance sustainability by optimising eco-friendly production, promoting electric vehicles, and embracing circular economy practices for lasting impact.
Transform data into an advantage
Optimise operations, personalise customer experiences, and accelerate innovation for a stronger competitive edge.
AI for automotive
Accelerate automation, work smarter, and reduce inefficiencies with AI that combines automotive expertise with assistants that orchestrate agents across operations.
Autonomous Adaptive Production
Unify configure-to-order (CTO) and engineer-to-order (ETO) workflows to boost delivery speed, efficiency, and margins.
Autonomous Commodity Management
Synchronise trading, logistics, and processing decisions in real time to optimise margins, increase capacity, and reduce risk.
Autonomous Unified Commerce
Continuously orchestrate merchandising, planning, marketing, shopping, and fulfilment to increase margins, conversions, and customer value while reducing costs.
Explore how automotive software from SAP and partners can help your business run better
Achieve cost-effective transformation and sustainable growth with solutions that address specific automotive industry needs.
Collaborative product development
Run product development collaboratively to:
Boost traceability by linking requirements with product and business data.
Improve data accuracy with a single source for product and material specs.
Accelerate smart product design using unified business and engineering data.
Enable faster decisions with unified product master and sustainability data.
SAP APPLICATION
Project and resource management
Improve project efficiency through cross-team collaboration and intelligent resource optimisation.
SAP APPLICATION
Product compliance
Safeguard compliance processes throughout product lifecycles with built-in business checks.
SAP APPLICATION
Product lifecycle cost calculation
Protect revenue margins with insights that support reduced costs, innovative product development, and brand value preservation.
PARTNER APPLICATION
Cideon Cloud CAD Integration
Links data from modern cloud-based CAD systems with SAP
See how customers are succeeding with automotive software from SAP
See what analysts are saying about SAP
Accelerating digital transformation in discrete industries
Explore IDC research* to learn how complex industries use cloud ERP systems to enhance systems and collaboration.
Resources
The AI advantage in the automotive industry
Explore how AI is helping automotive companies move faster and smarter, featuring key insights from industry leaders and SAP customer stories.
SAP Business AI for automotive
Hear how SAP Business AI can help mitigate potential disruptions in your supply chain before they happen.
Grow your automotive supplier business forward
Follow Tyler, a COO driven by agility and precision, as she leads Best Run Batteries through a sudden shift in market demand.
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See our solutions in action
Learn how solutions tailored to your industry can help you improve operations, innovate faster, and grow with confidence.
Grow your business with cloud ERP
Discover how SAP GROW helps businesses in every industry scale faster with AI-powered cloud ERP designed for growth.
See what’s ahead for your industry
Explore SAP road maps to learn about upcoming innovations, product advancements, and future capabilities.

