2026 Trends in B2B Commerce: From AI Ambition to Impact (APAC)

The latest B2B commerce trends research shows a growing realization that AI alone is not enough. As B2B commerce leaders work through disconnected systems, manual processes, and data quality gaps, the pressure to move from experimentation to execution and visible ROI is mounting.

Join us as we unpack the key findings of this year’s trend report and discuss what they reveal about the next era of commerce. Hear from Brenda King as she shares how Daimler Truck North America, a leading B2B organization, is bringing many of this year's top commerce trends to life to deliver better customer outcomes and measurable business results.

You’ll learn about:

• Benchmarking your organization’s digital maturity, AI adoption, and data readiness
• Identifying where AI investments can create measurable value across commerce, service, fulfillment, and operations
• Reducing experimentation risk by building the right foundation before scaling AI

Get ready to turn B2B commerce trends into performance you can count on.