Accelerate Business Outcomes and Time to Value: Martech Optimization and Innovation Holds the Key

Read the IDC White Paper 'Accelerate Business Outcomes and Time to Value: Martech Optimization and Innovation Holds the Key' for insights and recommendations on how retailers and direct-to-consumer brands are rethinking their marketing strategies to manage martech complexity for optimal performance and enhance martech effectiveness to deliver personalized value at scale. Download the Document