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Brands Showing Up to Lead with Purpose

Alicia Tillman in conversation with Andrew Robertson, CEO of BBDO

Now more than ever, consumers are challenging brands based on how they present themselves in times of crisis. Alicia Tillman and Andrew Robertson discuss what it takes to lead with purpose in order to strike the right tone and connect with audiences emotionally. They agree people are hungry for information, but it’s a matter of understanding our brand purpose, value and relevance that will help us deliver and support those around us.

Durantion: 13-minutes

About the Guest: Andrew Robertson

Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004, and has worked with major clients including AT&T, ExxonMobil, FedEx, GE, HP Inc., Mars Inc, PepsiCo, SAP and Visa. It has been named Network of the Year at Cannes a record-setting seven times and the world's most awarded creative agency network for 13 years in a row. Since 2005, BBDO has been honoured as Global Agency of the Year in Ad Age, Adweek (three times) and Campaign (five times). BBDO Worldwide was also recognized as the Most Effective Network in the world by the Global Effies in 2011, 2014, 2015 and 2017 and was named Best of the Best by the World Advertising Research Center in 2019. Andrew first came to BBDO in the UK in 1995, joining Abbott Mead Vickers BBDO where he subsequently served as Chief Executive. In 2001, he moved to BBDO North America to serve as President and CEO. He began his advertising career at Ogilvy & Mather, London as a Media Planner. He switched to Account Management and was appointed to the Board of Ogilvy & Mather in 1986. In 1989, he joined J. Walter Thompson and in November 1990, was appointed Chief Executive of WCRS.

Alicia Tillman
Global CMO SAP

Follow Alicia Tillman: @aliciatillman

Andrew Robertson
CEO of BBDO

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