Execute contextual targeting at scale with Planalytics and SAP Emarsys
Boost sales and customer engagement with weather-driven insights. Planalytics Weather-Driven Demand (WDD) metrics seamlessly integrates into SAP Emarsys Customer Engagement, empowering marketers to deliver highly personalized campaigns across channels.
Overview
Improve return on ad spend by 3x or more
By optimizing campaigns and aligning inventories with real time market-level demand businesses can drive sales leading to return on ad spend improvements of 3x or more.
Improve retention rate by up to 24 percent
Having products featured and available when shoppers want them drives sales, customer satisfaction, and loyalty. Increase retention rates by reaching your customers with a relevant message based on what products they are "in market" for.
Increase inactive customer winback rate up to 61 percent
Significantly increase engagement and conversion with inactive customers through targeted messaging where weather is creating demand for these audiences.
Details
Solution type
APIs and Technical Components
Industry
Retail, Consumer Products, Media
Compatibility
Works with
Features
Optimize when, where, and how you allocated your ad spend
Understand where and when to shift your budget based on weather context. Maximize the efficiency and effectiveness of your campaigns to achieve the highest possible return on investment.
Optimize incentivization strategy for improved targeting
Understand what, where, when, and how much to market based on weather context. Add automated weather driven campaigns to your marketing calendar, increasing touches and improving revenue results. Minimize attrition by leveraging highly personalized and timely content.
Improve relevancy with personalized product content
Understand what products your consumer will be "in-market" for based on weather context. Target audiences with relevant product messaging to increase conversion and sales.
