Enterprise event management that turns sales activation into measurable pipeline
Anaphora Events, now available on the SAP Store. Teams create on-brand invitations, RSVP pages, tickets, check-in, e-signing, and SMS in minutes, natively inside SAP Sales Cloud and SAP Engagement Cloud, so no lead is lost between the venue and the CRM. A partner that is a member of SAP’s curated startup ecosystem.
Overview
Your events generate leads that never reach your CRM
Conferences, product launches, VIP previews, trainings, trade shows: the budget and the audience are real, but the data isn't captured. RSVPs sit in inboxes, check-in happens on paper, and follow-up starts weeks later, after a manual import. Anaphora Events closes the gap between the event and translates it into a revenue-generating pipeline instantly.
Increase lead conversion with event data that lands directly in your CRM
Every registration, check-in, opt-in, and signed document becomes a structured record in SAP Engagement Cloud or SAP Sales Cloud V2, the moment it happens. Follow-up triggers the same day, while interest is still warm. Full pipeline visibility per event, with every lead accounted for.
Reduce event cost with events your own teams build in minutes
No agencies, no designers, no rebuilt assets. Central brand templates keep every market on brand automatically, while teams configure invitations, registration pages, time slots, and confirmations themselves. What used to take weeks of coordination takes minutes of setup, whether it's one VIP evening or a hundred local activations running at once.
One platform for every kind of event
VIP previews with NDAs signed before entry. Partner days and trainings with attendance captured automatically. Pop-ups where passers-by sign up by QR code. Trade fairs where your team collects qualified leads at someone else's event. Very different events, one platform, every guest in the same SAP pipeline.
Native to SAP Engagement Cloud and SAP Sales Cloud V2, ready on day one
No new system, no integration project. Anaphora Events is embedded in your SAP CX environment and built for brands with many touchpoints to govern: local teams running their own markets, or one organization running customer experiences, trainings, and B2B events every week. Webhooks and APIs connect the rest of your stack.
Details
Solution type
Extensions and Add-ons
Industry
Automotive, Retail
Compatibility
Works with
Features
Maximize efficiency with a structured event workflow
Provide an end-to-end solution for event execution, covering invitations, registrations, check-ins, and post-event follow-ups—all in a single, streamlined platform.
Achieve agency-quality branding without design expertise
With built-in, CI-compliant templates, brands can maintain a premium and professional look across all event communications, from landing pages to confirmation emails.
Collaborate effortlessly across teams and markets
Empower local dealerships, brand teams, and marketing departments with an intuitive platform that standardizes event creation while ensuring global brand consistency.
Capture customer insights and automate follow-ups
Leverage SAP Emarsys integration to automatically sync guest responses, attendance data, and post-event engagement into customer profiles for smarter, data-driven marketing.
Personalize event invitations with your CRM data
Use segmentation tools within SAP Emarsys to send highly targeted invitations, ensuring that the right customers receive relevant and engaging event experiences.
Plans and pricing
All plans include:
- Integration into SAP Sales Cloud Version 2 or SAP Emarsys
- Setup of Single Sign-On (SSO)
- Unlimited number of events and registrations
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Technical Information
Technical details
| Solution type | Extensions and Add-ons |
| Category | Marketing |
| Industry | Automotive, Retail |
| Works with |
|
Deployment and operations
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Deployment |
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| Globalization |
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Security and compliance
The following information is provided by the publisher and applies to the latest app version available on the SAP Store. SAP does not control these policies and procedures; the publisher is solely responsible for the accuracy of the provided information.
| Security |
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| Compliance |
|
| Privacy policy |
SAP's privacy policy is not applicable to the use of this app. Please refer to the privacy policy provided by this app's partner. |
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Resources
Anaphora Customer Success Stories
How Anaphora Streamlines Brand Experience in SAP Sales Cloud Version 2
Anaphora Events Demo Video
Publisher
Cetrez C5 Suite AB
Anaphora, a Cetrez brand, designs and creates platforms empowering global brands to elevate and control their brand experiences in all digital touch points. Since 2009 we have proudly served clients in the automotive and luxury retail industries. Our clients include Porsche, Lamborghini, Aston Martin, Volkswagen, Audi, Skoda, and other brands.
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