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Maximize revenue generation through any channel with AI-powered selling

Provide a richer customer experience by empowering your sales team and partners to offer complex product configurations, optimized pricing, and great-looking proposals. With the SAP CPQ solution, you can offer the right product at the right price and time, and accelerate sales through any channel by seamlessly connecting SAP CPQ to any CRM or ERP platform.

  • Cloud deployment
  • Performance to configure complex quotes instantly
  • Connectivity to sell through any channel on any platform
  • Automated and accelerated quoting with embedded AI

Key Benefits

Increase sales effectiveness

Help sales reps sell through more channels faster by eliminating order errors, generating proposals instantly, and providing customer- and channel-specific pricing.

Enhance operational efficiency

Establish intelligent, integrated sales processes to generate quotes faster, simplify approvals, cut sales cycles, and free staff to focus on sales.

Work smarter

Improve business insights to maximize sales opportunities, increase cross- and up-selling, and optimize pricing, while protecting margins.

Key Capabilities

Exceptional performance delivery

  • Harness a powerful compute engine that’s designed to calculate even the most complicated and lengthy quotes instantly
  • Generate quotes of 10,000 lines or more in seconds with an independent, scalable platform
  • Handle any use case with ease – from the most complex to the simplest use cases

Artificial intelligence and machine learning

  • Unlock immediate business value through embedded AI recommendations, without requiring specialist technical expertise
  • Negotiate less and win more deals with self-learning sales price optimization processes
  • Recommend products, services, and configurations that your customers will want

Seamless connectivity

  • Streamline entire business processes with unified quote-to-cash functionality
  • Provide easy access to variant configuration capabilities and ERP data
  • Use a single data model to sell across multiple channels through integration with SAP Sales Cloud, SAP Commerce Cloud, and SAP Service Cloud

Build a business case

Get complex quotes to your customers quickly

Learn how SAP CPQ supports sales and see why SAP was recognized as a Leader in Gartner’s 2019 Magic Quadrant for Configure, Price, and Quote Application Suites.*

On-Demand Webinars

Optimizing customer experiences from quote to cash

Learn how to align your quote-to-cash process to the experience economy and improve customer satisfaction in this Webinar from Forrester and SAP.

Enabling sales to increase win rates with SAP CPQ

Hear why B2B companies are turning to CPQ software to get a competitive edge in an SAP Webinar featuring Forrester.

Pricing and Packaging

Deployed in the cloud, this product is available as software as a service (SaaS) through an annual subscription, based on the number of users.

Find out more

Discover how SAP CPQ can meet the specific needs of your business by speaking to an SAP representative.

See additional products

Streamline sales processes with comprehensive and intelligent solutions for sales execution within the SAP Sales Cloud portfolio.

SAP CPQ, intelligent add-on

Develop more trusting and meaningful customer relationships through transparent contracting with contract lifecycle management and AI for SAP CPQ.

SAP CPQ, edition for variant configuration

Access variant configuration information easily and reuse existing product configuration models in SAP CPQ.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.


Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.


Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

Security and compliance

Focus on your business and customer relationships. SAP maintains data center, privacy, and product security standards.


Start your learning journey

Find the best training and certification for you and your team using our visual learning guides. Plan your learning journey for SAP CPQ to get started quickly.

Questions? Get in touch!

Contactați SAP
Trimiteți e-mail cu întrebări, comentarii sau sugestii.

*Gartner, Magic Quadrant for Configure, Price and Quote Application Suites, Christina Klock, Mark Lewis, 28 October 2019

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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