Nokia - SAP Innovation Awards 2025
Nokia transformed its order processing by deploying SAP Commerce Cloud and BTP as a global, centralized order orchestration platform. This integration automated order validation and sales order creation, eliminating manual processes, reducing errors, improving efficiency, and enabling scalability. The solution enhanced business agility, customer satisfaction, and positioned Nokia for future B2B growth. Entry #5490. Descărcați documentul
Nokia transformed its order processing by deploying SAP Commerce Cloud and BTP as a global, centralized order orchestration platform. This integration automated order validation and sales order creation, eliminating manual processes, reducing errors, improving efficiency, and enabling scalability. The solution enhanced business agility, customer satisfaction, and positioned Nokia for future B2B growth. Entry #5490. PUBLIC
Entry Pitch Deck
Nokia
Nokia Order Orchestration Team
Telecommunications
Revolutionizing B2B and Order Orchestration
– Smarter orders and faster fulfilment
Entry Pitch Deck
Nokia
Nokia Order Orchestration Team
Telecommunications
Revolutionizing B2B and Order Orchestration
– Smarter orders and faster fulfilment
COMPANY NAME:
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Nokia
Finland
Telecommunications
https://www.nokia.com/
78,000
Nokia is a global leader in telecommunications, networking and
technology innovation. Founded in 1865 in Finland, Nokia focuses on
cutting-edge solutions in 5G, cloud networking and digital transformation,
enabling businesses and governments to build secure and scalable
connectivity.
Nokia serves industries including telecom, healthcare, manufacturing,
transportation and energy by providing private wireless networks, IoT
solutions and cloud-based infrastructure.
We are committed to sustainability and aims to achieve net-zero
greenhouse gas emission across our value chain by 2040. Our focus is
energy-efficient products, circular economy initiatives and green supply
chain practices.
PUBLIC
HEADQUARTERS:
INDUSTRY:
WEBSITE:
NUMBER OF EMPLOYEES:
Company information
2
Nokia
Finland
Telecommunications
https://www.nokia.com/
78,000
Nokia is a global leader in telecommunications, networking and
technology innovation. Founded in 1865 in Finland, Nokia focuses on
cutting-edge solutions in 5G, cloud networking and digital transformation,
enabling businesses and governments to build secure and scalable
connectivity.
Nokia serves industries including telecom, healthcare, manufacturing,
transportation and energy by providing private wireless networks, IoT
solutions and cloud-based infrastructure.
We are committed to sustainability and aims to achieve net-zero
greenhouse gas emission across our value chain by 2040. Our focus is
energy-efficient products, circular economy initiatives and green supply
chain practices.
PUBLIC
CHALLENGE: SOLUTION: OUTCOME:
Centralize and Automate: The Smart Ordering Revolution
3
Global, centralized,
standardized Order
Orchestration Platform for
Nokia
Digitalized and automated
order orchestration,
repository, and execution,
providing end to end
visibility, workflow
management, and ERP
ecosystem integration
Scalable order orchestration
and B2B architecture.
improving agility and
positioning Nokia for future
growth
Nokia
Following multiple mergers, Nokia encountered
significant order challenges due to multiple ECC and
HANA ERPs and other order preparation platforms.
This fragmented and customized set of applications
led to order inconsistencies, necessitating substantial
manual efforts to validate and take in and convert
customer purchase orders into sales orders.. As
order volumes increased globally, greater
inefficiencies and errors arose, leading to slowed
operations and impacted financials. Complex,
business line customer specific order orchestration,
integration issues and scalability limitations further
impacted business users.
To overcome these challenges, Nokia deployed SAP
Commerce Cloud, along with BTP, as its end state,
global, centralized order orchestration platform.
This next generation platform seamlessly integrated
with SAP S/4HANA and ECC ERPs. SAP Commerce
Cloud automates order orchestration, ensuring
seamless integration with customer and finance
master data in SAP MDG, product catalogs, and a
centralization Offer Orchestration/CPQ Platform.
The Order Orchestration Platform receives purchase
orders, validates them and creates the required type
of sales orders which are seamlessly sent to the
SAP ERPs using SAP CPI for fulfilment.
By leveraging SAP Commerce Cloud and BTP, the
Nokia achieved faster, error-free, automated order
processing/. The elimination of manual processes
drastically reduced errors, optimized resources, and
enhanced overall efficiency. Seamless integration of the
master and contractual data ensured consistency across
systems end to end along the business process. With
streamlined order processing, fulfillment times improved,
leading to higher customer satisfaction and business
agility. The scalable architecture now supports higher
order volumes without performance issues. Business
users gained a streamlined workflow, allowing them to
manage sales order cycle efficiently and increased
visibility end to end, improving agility and positioning
Nokia for future B2B commerce growth.
PUBLIC
Centralize and Automate: The Smart Ordering Revolution
3
Global, centralized,
standardized Order
Orchestration Platform for
Nokia
Digitalized and automated
order orchestration,
repository, and execution,
providing end to end
visibility, workflow
management, and ERP
ecosystem integration
Scalable order orchestration
and B2B architecture.
improving agility and
positioning Nokia for future
growth
Nokia
Following multiple mergers, Nokia encountered
significant order challenges due to multiple ECC and
HANA ERPs and other order preparation platforms.
This fragmented and customized set of applications
led to order inconsistencies, necessitating substantial
manual efforts to validate and take in and convert
customer purchase orders into sales orders.. As
order volumes increased globally, greater
inefficiencies and errors arose, leading to slowed
operations and impacted financials. Complex,
business line customer specific order orchestration,
integration issues and scalability limitations further
impacted business users.
To overcome these challenges, Nokia deployed SAP
Commerce Cloud, along with BTP, as its end state,
global, centralized order orchestration platform.
This next generation platform seamlessly integrated
with SAP S/4HANA and ECC ERPs. SAP Commerce
Cloud automates order orchestration, ensuring
seamless integration with customer and finance
master data in SAP MDG, product catalogs, and a
centralization Offer Orchestration/CPQ Platform.
The Order Orchestration Platform receives purchase
orders, validates them and creates the required type
of sales orders which are seamlessly sent to the
SAP ERPs using SAP CPI for fulfilment.
By leveraging SAP Commerce Cloud and BTP, the
Nokia achieved faster, error-free, automated order
processing/. The elimination of manual processes
drastically reduced errors, optimized resources, and
enhanced overall efficiency. Seamless integration of the
master and contractual data ensured consistency across
systems end to end along the business process. With
streamlined order processing, fulfillment times improved,
leading to higher customer satisfaction and business
agility. The scalable architecture now supports higher
order volumes without performance issues. Business
users gained a streamlined workflow, allowing them to
manage sales order cycle efficiently and increased
visibility end to end, improving agility and positioning
Nokia for future B2B commerce growth.
PUBLIC
4
Streamline the Order process by
orchestrating complex sales orders,
enforcing contract-based pricing, and
integrating seamlessly with SAP
S/4HANA for efficient fulfillment
Nokia Order Orchestration Project Charter
PUBLIC
Streamline the Order process by
orchestrating complex sales orders,
enforcing contract-based pricing, and
integrating seamlessly with SAP
S/4HANA for efficient fulfillment
Nokia Order Orchestration Project Charter
PUBLIC
GLOBAL CHALLENGES
Challenges
BUSINESS CHALLENGES
PUBLIC 5
• Evolving B2B Commerce Landscape – Nokia Lines o
Business face increasing pressure to modernize their order
processing systems.
• Manual Processing Challenges – Reliance on human
intervention results in delays, errors, and inefficiencies.
• Fragmented Data Systems – Customer data, product
catalogs, pricing, and contracts exist in silos, leading to
inconsistencies.
• Inefficient Workflows – Traditional systems cause operational
bottlenecks, slowing down order fulfillment.
• Higher Processing Time & Reduced Accuracy –
Disconnected data sources increase the risk of errors and slow
down transactions.
• Need for a Unified Order Management System – A scalable,
intelligent solution is essential for improving efficiency and
accuracy.
• Multiple Legacy Order preparation tools- Business users are
facing issues with tracking &managing orders in multiple order
preparation tools.
• Data Validation Challenges – Business users spent excessive
time correcting scattered and inconsistent information across
master data, CPQ, ERP, and financial systems.
• Lack of Automation – Led to delays in order fulfillment, high
error rates, and increased operational costs.
• Different processes: Different processes were followed across
different divisions or Business Unit resulting in resulting in low
conversion rates, delays and heavy cost burden
• Complex Order Handling – Needed to support various order
types, pricing rules, and contract-based sales.
• Seamless Data Flow – Ensured efficient sales order
management and integration across systems.
Challenges
BUSINESS CHALLENGES
PUBLIC 5
• Evolving B2B Commerce Landscape – Nokia Lines o
Business face increasing pressure to modernize their order
processing systems.
• Manual Processing Challenges – Reliance on human
intervention results in delays, errors, and inefficiencies.
• Fragmented Data Systems – Customer data, product
catalogs, pricing, and contracts exist in silos, leading to
inconsistencies.
• Inefficient Workflows – Traditional systems cause operational
bottlenecks, slowing down order fulfillment.
• Higher Processing Time & Reduced Accuracy –
Disconnected data sources increase the risk of errors and slow
down transactions.
• Need for a Unified Order Management System – A scalable,
intelligent solution is essential for improving efficiency and
accuracy.
• Multiple Legacy Order preparation tools- Business users are
facing issues with tracking &managing orders in multiple order
preparation tools.
• Data Validation Challenges – Business users spent excessive
time correcting scattered and inconsistent information across
master data, CPQ, ERP, and financial systems.
• Lack of Automation – Led to delays in order fulfillment, high
error rates, and increased operational costs.
• Different processes: Different processes were followed across
different divisions or Business Unit resulting in resulting in low
conversion rates, delays and heavy cost burden
• Complex Order Handling – Needed to support various order
types, pricing rules, and contract-based sales.
• Seamless Data Flow – Ensured efficient sales order
management and integration across systems.
PROJECT OBJECTIVES WHY SAP
Objectives
6
• Robust Order Orchestration – Advanced capabilities in
managing complex B2B sales orders, including contract-based
pricing, custom workflows, and approvals.
• Business Group Diversity: SAP Commerce Cloud’s solution
allows businesses to scale and adapt quickly to changing market
demands and customer expectations across different BG
• Automation & Efficiency – Eliminates manual data entry,
reduces errors, and accelerates order processing through
intelligent automation.
• Strong ERP Synergy – SAP Commerce Cloud seamlessly
connects with SAP ECC and S/4HANA for real-time financials,
fulfillment, and inventory.
• Scalability & Performance – Designed to handle high-order
volumes and complex transactions without performance
bottlenecks.
• Automate order processing – Eliminate manual intervention by
implementing an integrated intelligent system.
• Transition: Improving business operations, Streamline Operations
and Reduce Costs
• Enhance data accuracy – Ensure seamless synchronization of
data across systems.
• Accelerate sales order creation – Reduce processing time
through automated validations and real time data access.
• Optimize operational efficiency – Enable business users to
manage orders effortlessly with a centralize platform.
• Cost-effective digitalization – Achieve transformation without
requiring a storefront, reducing implementation and operational cost.
• Future readiness – Build a robust digital foundation to support
business growth without complexity.
PUBLIC
Objectives
6
• Robust Order Orchestration – Advanced capabilities in
managing complex B2B sales orders, including contract-based
pricing, custom workflows, and approvals.
• Business Group Diversity: SAP Commerce Cloud’s solution
allows businesses to scale and adapt quickly to changing market
demands and customer expectations across different BG
• Automation & Efficiency – Eliminates manual data entry,
reduces errors, and accelerates order processing through
intelligent automation.
• Strong ERP Synergy – SAP Commerce Cloud seamlessly
connects with SAP ECC and S/4HANA for real-time financials,
fulfillment, and inventory.
• Scalability & Performance – Designed to handle high-order
volumes and complex transactions without performance
bottlenecks.
• Automate order processing – Eliminate manual intervention by
implementing an integrated intelligent system.
• Transition: Improving business operations, Streamline Operations
and Reduce Costs
• Enhance data accuracy – Ensure seamless synchronization of
data across systems.
• Accelerate sales order creation – Reduce processing time
through automated validations and real time data access.
• Optimize operational efficiency – Enable business users to
manage orders effortlessly with a centralize platform.
• Cost-effective digitalization – Achieve transformation without
requiring a storefront, reducing implementation and operational cost.
• Future readiness – Build a robust digital foundation to support
business growth without complexity.
PUBLIC