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SAP Design

User Research at SAP

SAP conducts user research studies to apply actionable user insights and create experiences that make SAP users more effective at their jobs.

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At SAP, we hear you; your feedback drives our innovation.  That’s why we’ve created an easy way for you to share your SAP experience in user research studies. Join the SAP User Research Panel and help shape the future of SAP products and solutions.

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Hands work at computers, holding papers, typing, over a desk. A pink text box with white text reads "SAP Design: The Power of User Research."

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{"id":"SAP1280259","url":"https://www.sap.com/assetdetail/2026/02/1608a514-3f7f-0010-bca6-c68f7e60039b.html","type":"video"}

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Customer success stories

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A woman is smiling, speaking and gesturing enthusiastically in front of an abstract purple background

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Energy supplier badenova transforms work order coordination with SAP Fiori Makers bootcamp

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Three devices, an iPhone, and iPad, and an Apple Watch all display different aspects of the new SAP for Me outage experience.

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SAP for Me: Involving customer feedback

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A woman is smiling, speaking and gesturing enthusiastically in front of an abstract purple background

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dm-drogerie markt: Self-scheduling on the go

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A woman is smiling, speaking and gesturing enthusiastically in front of an abstract purple background

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K+S: digitizing mining maintenance

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Listen, learn, build

Explore latest thinking, tools, and resources from across our global user research design community.

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A man happily laughing while using his mobile

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What is user research at SAP

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An illustration of a plane flying over a multi-colored globe with an invoice in the bottom right corner

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How user research shaped SAP Concur’s expense feature

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14 small interconnected diagrams that show different aspects of the user research process; in the center of the image reads “User research methods cards available now”.

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User research method cards

Download now

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A magnifying glass is held over a page with many faces. One woman's smiling face is magnified in the center

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Our user research resource roundup

Explore the resources

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