
B2B E-Commerce
Simplify, scale, integrate, and grow smoothly with SAP solutions
B2B buying experiences should be simple, even if the products aren’t. Connect
processes, drive revenue, retain customers, and grow with a B2B customer
experience (CX) that’s simple, even for your most complex products.
Experience tested and trusted business agility
Drive results and momentum when markets shift quickly by making experience matter with B2B, B2C, direct-to-consumer, marketplace, or complex industry models.
Drive revenue and future-proof your business
Link demand and supply signals, gain enterprise-wide insights, and power real-time personalization with a scalable, globally compliant commerce platform.
Go to market fast and scale with ease
Capitalize on new business opportunities, be where your customers are, and deliver new business models or pivot existing ones with support from SAP.
SAP named a leader 8 years running
Find out why in the 2022 Gartner Magic Quadrant for Digital Commerce.
Discover B2B commerce trends and strategies
Fuel your B2B e-commerce with expert guidance
Opportunity awaits B2B enterprises that accelerate your digital capabilities. Get expert insights from Capgemini and SAP to help drive revenue, boost customer and partner relationships, and manage an evolving supply chain landscape.
Discover how our B2B e-commerce customers are succeeding with SAP

See how Maui Jim delivers a multichannel experience to B2C and B2B customers – 50% of whom order on mobile devices.

Check out how Bosch drills through legacy processes with e-commerce solutions to boost revenue and customer loyalty.

Hear how MVV Enamic digitalized the quote process and reduced the contract
conclusion time by half.
Consider how Kodak created a better B2B customer experience by launching an e-commerce site with offerings customers love.
Ready to deliver revenue-generating customer experiences?
Capitalize on opportunities with revenue-generating CX
- Give customers the right offer with predictive analytics
- Gain an enterprise-wide view of finance, supply chain, and delivery
- Know your customers better with actionable data insights
Want to learn more?
Discover digital commerce done right
Optimize your value chain and grow without limits on an e-commerce platform designed to solve tomorrow’s challenges today.
See SAP Customer Experience in action
Learn how to drive more revenue for your business by expanding your customer reach and reducing cost to serve with SAP Customer Experience solutions.
Kick-start your B2B commerce strategy
Sign up for our five-week B2B Commerce Newsletter series for exclusive access to our in-depth research, thought leadership articles, and real-world business examples.