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Get a reputation for exceptional customer experiences

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Explore the potential of your customer experience

Find out how customer experience software automates mundane tasks and integrates the back office and front office to deliver the best customer experiences at every touch.

Create experiences that wow your customers

Connect business processes across sales, service, marketing, e-commerce, and customer management to create a trusted and personalized customer journey with SAP C/4HANA suite.

Deliver experiences that customers trust

Ensure engaging experiences during moments that matter most to your customers by using SAP C/4HANA to unite the power of experiential and operational data.

Customer experience software and best practices for growing businesses

Learn best practices and get insights from leading analysts.

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Webinar replay: Re-think business models to meet expectations

Learn how midsize companies are moving to experience centric business models to address rising customer expectations in this excerpt from a webinar based on IDC’s prediction of the top six trends impacting midsize companies in the 2020s

Support digitalization for a superior experience

Consider how top midsize customer experience professionals lead the digital evolution with differentiated products and intelligent services. 

Drive business success with your customer experience

View quick highlights from the IDC research on what customer experience professionals in leading midsize businesses do differently with embedded intelligence.

Ready to get started with CRM and CX solutions? SAP partners can help

Count on an ecosystem of more than 19,800 partners to find the expertise you need to resolve your specific challenges – in your language, region, and industry.

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Find an SAP partner

Buy, build, implement, service, and support the SAP solution that best fits your unique needs with SAP partners you can trust.

Get SAP-qualified partner-packaged solutions

Adopt integrated solutions that are built, sold, and supported by an SAP partner – applying our market-leading software, innovations, and intellectual property.

Key Facts


lower order-processing costs with the SAP Commerce Cloud solution.

Forrester Consulting


higher average deal size, as reported by organizations using SAP Sales Cloud and SAP Service Cloud solutions.

Forrester Consulting


of organizations cite improvements in their customer experience after implementing SAP Sales Cloud or SAP Service Cloud solutions.

SAP Global Corporate Fast Facts

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