Skip to Content

Why SAP SuccessFactors?

Businesses of all sizes are using SAP SuccessFactors Human Experience Management to transform and expand HR strategies. With the HXM suite, you can not only find, train, and manage your workforce but also combine feedback with operational data to understand how people feel and why – and create exceptional employee experiences.

People are our business – and our purpose

From the beginning, we’ve known that our employees do not view a paycheck as the only ROI. Their experience matters. So to do better business, we have to do business better. We choose to invest in our people, knowing their experiences will shape those of our customers – and the success of our company.

Company information at a glance

Founded in San Francisco in 2001 and part of the SAP family since 2012, SAP SuccessFactors is one of the largest providers of cloud-based HCM software in the world.


Customers and counting

We help businesses of all sizes connect their people to their purpose.

120 million

SAP SuccessFactors users

Our easy-to-use software helps teams work together.


Countries and territories

SAP SuccessFactors is trusted by companies around the world.

A proven track record

Recognized Leader in worldwide talent acquisition

SAP SuccessFactors’ continued investment in talent acquisition has been recognized by the 2019 IDC MarketScape: Worldwide and U.S. Modern Talent Acquisition Suites for Large Enterprises.

Corporate social responsibility: Commitment to UN Goals

We’re working with like-minded leaders and innovators to collectively ask tough questions and tackle some of today’s – and tomorrow’s – biggest challenges:

  • How to attract and inspire people of all ages by linking personal and work passions with a greater purpose
  • How to create a culture of well-being and sustainability, and provide a sense of place
  • How to address priorities like diversity, inclusion, health, decent work, economic growth, and gender equality 

SAP SuccessFactors is developing technology and partnerships to help advance the UN Sustainable Development Goals related to workforce sustainability.

Good Health and Well-Being

In an always-on society, employees can lose the boundary between work and personal life. Our Well-Being at Work initiative promotes healthy lives and well-being for all ages. When employees bring their best self to work, everyone benefits. 

Gender Equality

We will continue to strategize, innovate, collaborate, and provide HR teams with effective tools to detect and eliminate bias and inequity in the workplace. Our goal: help to achieve gender equality and empower all women and girls.

Decent Work and Economic Growth

The external workforce is a present-day phenomenon that’s here to stay – and grow. SAP promotes sustainable work arrangements for all types of workers, full and productive employment, and inclusive economic growth.

Joining Forces to Make an Impact

Every human being, in every country, wants to live a good life. We’re part of Brands for Life, the movement that’s trying to make that happen by making sustainable living easier and more rewarding for people around the world.

Equal Pay for Equal Work

We practice what we preach. So when we discovered that only 99% of SAP SuccessFactors employees worldwide were paid equitably, we rectified that. The 1% that showed a discrepancy was granted a salary increase, which took effect in October 2018.

Our leaders

Jill Popelka

Jill Popelka

Jill serves as President of SAP SuccessFactors and has oversight across the end-to-end business. Jill drives the long-term product strategy and portfolio to ensure maximum customer success.

Meg Bear
SVP, Engineering and Operations

Meg Bear

Meg Bear serves as SVP, Engineering and Operations for SAP SuccessFactors. She is responsible for setting product vision, leading product management, and driving engineering and operations success.

Maryann Abbajay
Chief Revenue Officer

Maryann Abbajay

Maryann is the Chief Revenue Officer of SAP SuccessFactors. She is responsible for
building a sustainable revenue model to ensure continued, robust sales growth
and execution globally for SAP SuccessFactors.

Amy Wilson
SVP, Products and Design

Amy Wilson

Amy Wilson serves as SVP, Products and Design for SAP SuccessFactors. She leads the team that builds and delivers the industry-leading suite of SAP SuccessFactors solutions.

Jen Morrow
COO and Head of Strategy

Jen Morrow

Jen Morrow is COO and Head of Strategy. She is responsible for defining and
delivering a market-making strategy that drives customer success and fuels

Brian Ellison
CTO and Head of Engineering

Brian Ellison

Brian is the CTO and Head of Engineering for SAP SuccessFactors. He spearheads the long-term technology vision and cloud platform strategy.

Marc Havercroft
Global Chief Customer Officer

Marc Havercroft

Marc serves as the Global Chief Customer Officer for SAP SuccessFactors. He is responsible for the company’s customer acquisition, retention, and growth strategy.

Jo Morrow Aimandi
SVP, Global Head of SAP SuccessFactors Services

Jo Morrow Aimandi

Jo leads our global implementation team of HXM experts, supporting our customers and partners to successfully deploy our solutions, bringing real business impact and results to life. 

Becky Doyle
Global Vice President and Head of Product Support

Becky Doyle

Becky Doyle is Global Vice President and Head of the Product Support team, which focuses on delivering end-to-end technical support for our customers.


April Crichlow
Global Vice President and Head of Marketing

April Crichlow

April Crichlow leads SAP SuccessFactors marketing. She oversees the end-to-end
marketing strategy and corporate positioning across the globe.

SAP SuccessFactors events

SAP SuccessFactors at HR Tech Spring Conference and Expo

Catch a demo of SAP SuccessFactors Human Experience Management Suite, attend our core session or meet with a product expert at HR Tech Spring.

SuccessConnect Virtual Event

Watch on-demand to see how SAP SuccessFactors Human Experience Management (HXM) Suite helps business leaders and everyday employees “Experience Wins.”  

SuccessConnect at SAPPHIRE NOW Converge

Access free HR on-demand content. Tune into the HR channel to learn how to realign resources and reskill your workforce during this time of change.

Connect with us

Learn more about how SAP SuccessFactors can get your team working together.

Back to top