The IDC MarketScape vendor analysis model provides an overview of the competitive fitness of ICT suppliers in a given market. The research methodology uses a rigorous scoring methodology based on qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The capabilities score measures vendor product and go-to-market and business execution over the short term. The strategy score measures the alignment between vendor strategies and customer requirements in a three-year to five-year timeframe. Vendor market share is represented by the size of the icons.
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