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Master Data Management

Fuel your business with ready-to-use, trusted master data.

Data to Outcome Forum

Join Guy Kawasaki and engage in an interactive Q&A and demo session. Book virtual 1:1 consulting sessions.

Fuel the business with ready-to-use, trusted master data
Data Bits and Bites Webinar

Get the latest scoop from SAP experts and real-world customers.

Master data across the entire value chain

Leverage a single, trusted view of master data across domains and implement fully digitalized and automated business processes.



Solve your specific master data management needs

Get a road map to master data governance

Find out how SAP provides capabilities that are essential on your journey from passive to active master data governance.

Cook up a master data strategy

Check out our recipe for governing your master data for SAP S/4HANA and learn other techniques to help you harness the power of your information assets.

Manage your enterprise assets

Explore the potential benefits of implementing SAP Asset Information Workbench by Utopia, using our value calculator to view metrics for asset data governance.

See what's new with next-gen data management from SAP

Read about the ingenuity of our customers who leverage our solutions to turn data into a strategic asset.​ 

Transform your business

Learn how customers are achieving dramatic results with SAP.

77 %

Faster average reporting performance

Learn how recruitment company CJ Logistics unified its master data and processes to enable growth and improve performance.


Platform for all business data

Discover how oil refiner Nesté has established a single, unified platform for all its business data, helping it run more sustainable operations.


Application components deployed simultaneously

See how energy company Vivo Energy used intuitive interfaces to manage data centrally during its migration to next-generation ERP.

Choose your SAP solution for master data management

Enterprise master data governance

Consolidate and centrally govern the master data lifecycle to increase the quality and consistency of information across your organization. 

Accurate and complete location data in your operations

Improve the quality of your contact data to eliminate returned mail, reduce packaging costs, and minimize compliance fines for incorrect addresses to achieve on-time deliveries and high customer satisfaction.

Centralized enterprise asset management

Build the Intelligent Enterprise by unifying and streamlining data governance processes for enterprise asset management.

Master data governance for retail and fashion

Build a solid foundation for your intelligent retail or fashion enterprise by unifying, automating, and rationalizing the creation and maintenance of master data. 

Enterprise asset digital twin creation

Make a digital replica of your physical assets, processes, and systems to help identify potential problems before they occur, prevent downtime, and use simulations to explore new ways to improve efficiency or plan for the future.

Establish a comprehensive master data strategy

Start with an outcome-driven data strategy

Find out how you can leverage a data strategy as a blueprint to harness the power of data to achieve business outcomes.

Optimize enterprise information management

Unlock the full potential of your information assets. Businesses in virtually every industry worldwide are taking advantage of SAP solutions for EIM and becoming data-driven organizations.

Accelerate your move to SAP S/4HANA

Prepare data for migration to SAP S/4HANA and support master data quality, enable legacy decommissioning, reduce the size and cost of databases, and achieve regulatory compliance.

Build an information backbone for the Intelligent Enterprise

Learn how to power your move to SAP S/4HANA and maintain a foundation of high-quality, trusted data with comprehensive master data management.

What are leading analysts saying about SAP?

SAP is recognized as an ROI winner

An 830% ROI with payback in 1.2 months resulted in SAP being named a winner of the 2019 Nucleus Research ROI Awards. 

Best practices in migration for SAP S/4HANA

Migration to SAP S/4HANA requires appropriately-skilled teams and well-executed migration planning and design.

Business benefits of master data governance

Check out a new study that finds customers save $17.7 million over three years with master data management solutions from SAP for asset-intensive industries.

Get the latest news and trends from experts

Andreas Seifried
Product Manager for SAP Master Data Management

Using machine learning to identify data quality rules

Learn how to improve efficiency with rule mining in SAP Master Data Governance on SAP S/4HANA, helping you identify rules in existing master data with machine learning.

Rui Nogueira
SAP Technical Expert

SAP Cloud Platform Master Data Integration

Learn about how to share and synchronize master data between connected applications using SAP One Domain Model.

SAP Community

SAP Community

Connect with peers and expand your technical expertise. We have a thriving community of users and partners who are eager to share their insights and experience.

SAP offers a variety of services and support for your business needs

SAP Help Portal

Find documentation on product onboarding, implementation, and extensibility, while exploring Learning Journeys and accessing support resources, for SAP HANA and our databases.

SAP business services

Receive guidance, best practices, and expertise from industry experts, consultants, and support engineers to jump-start SAP solutions and drive ROI.

SAP training and certification

Achieve your strategic goals by gaining the right knowledge and experience with training courses that are available at select SAP offices, your own location, and online.

SAP Developer Center

Make the most of your SAP solutions by following step-by-step guides, referring to documentation and how-to-videos, and subscribing to our monthly newsletter.

Looking for more products to meet your business needs?

Orchestration of distributed data

Discover, refine, enrich, and govern any type, variety, and volume of data across your entire distributed data landscape. 

Enterprise data management

Integrate, transform, and improve your enterprise data and make it available for real-time innovation.

Data stewardship and integrity

Understand how the quality of your data impacts your business processes to enhance operational, analytical, and data governance initiatives.

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