Speed time to value with seamless customer onboarding and boost ROI by fueling personalization capabilities with first-party, permission-based data.
Power relevant customer experiences based on first-party data. With SAP Customer Identity and Access Management solutions for B2C, you can build rich, centralized customer profiles and synchronize them with all your digital properties.
KuppingerCole Leadership Compass: CIAM Platforms, November 2020 Read the reportSAP… should be on the RFP shortlist for any organization seeking SaaS delivered CIAM.
Offer seamless customer experiences at scale with flexible registration and social authentication screens and flows that are customizable for every use case.
Safeguard digital customer engagements with federated standards; single-sign on; and risk-based, multifactor, and passwordless authentication options.
Centralize first-party, permission-based profile data in an indexed, dynamic database and enable bidirectional flows with other customer engagement solutions.
See how Casey’s improves customers' shopping experiences through its mobile app, which now generates 60% of the company’s revenue.
Discover how dōTERRA gets closer to customers with insights that fuel more personalized experiences and help grow the brand.
Find out how NewsLifeMedia strengthens customer loyalty by offering a streamlined digital experience across multiple sites.
Learn how Valora tackled challenges related to data so it could debut its cashless, cashier-free convenience store model.
Explore how Expo 2020 created a memorable experience by understanding attendees' needs, preferences, likes, and dislikes ahead of the event.
Get key insights from executives on how to create personalized data-driven customer experiences in this Oxford Economics study.
Boost the lifetime value of your customers by understanding their needs and preferences and delivering a smooth experience.
See how Cambridge University offers engaging learning experiences by applying insights based on the data that customers provide.
Learn why SAP Customer Data Cloud was rated as a leader in the rapidly evolving category of customer identity and access management (CIAM).
See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.
See how a composite organization achieves 269% ROI over 3 years with SAP e-commerce and customer data solutions.
This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.
Browse our comprehensive library of online documentation, such as manuals and technical specifications.
Find the information you need on cloud performance, security, privacy, and compliance.
Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.
Deliver hyper-personalized customer experiences by strategically adopting the capabilities of your SAP Customer Data Cloud and SAP Customer Data Platform solutions with expert guidance from SAP Customer Experience services.
Get knowledge transfer on key product capabilities and implementation topics, including use case prioritization, high level architecture, and roadmap recommendations for integrating SAP Customer Data Platform into the system landscape.
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View our road map to explore your current options as well as planned innovations and future features and functions.
