Customer Activity Repository | Retail Solution

Orchestrate your omnichannel shopping experience

Gain a unified view of customer activity across channels to improve omnichannel
order management and power your planning applications.

Gain real-time inventory visibility based on a 360-degree view of customer purchase history and demand across all channels using SAP Customer Activity Repository applications bundle, which provides a powerful forecasting engine.

On-premise or cloud deployment
Demand forecasting that helps optimize shopper experiences
Customer insights to personalize marketing
Real-time inventory visibility and on-shelf availability

Key Benefits

Increase revenue

Gain actionable business insight on inventory in all fulfillment locations, as well as a view of customer transactional history and demand across channels.

Improve customer service

Enable frictionless omnichannel commerce to provide accurate inventory and price information, as well as relevant personalized offers at all customer touch points.

Reduce inventory and write-offs

Reduce inventory, markdowns, and waste with consistent planning that spans customer-centric assortments to intelligent allocation and product replenishment.

Key Features

Multichannel sales repository

Collect data from all sales channels spread across multiple siloed applications in diverse formats
Audit and manage sales transactions coming from point-of-sale systems
Gain real-time insight into sales performance, revenue, and gross margin across channels

Replenishment planning

Reduce waste with cost-optimal ordering, including prediction of stock spoilage
Respond to changes in demand with intraday forecast and replenishment
Simulate and review your order plans and obtain insights on associated KPIs

Assortment planning

Support flexible process- and information-driven planning across retail formats – tightly integrated with merchandise planning budgets
Rank products by weighting their ranking against chosen KPIs and business roles to consider real-world requirements and limitations
Integrate space for assortment and planogram optimization

Allocation management

Trigger initial allocation of seasonal products based on actual and planned availability, latest demand forecast, target settings, and business KPIs
Enable fully automated in-season replenishment
Allocate promotional merchandise based on promotional forecast, store inventory, and capacity

Promotion management and omnichannel pricing

Design promotions and offers in-line with customer preferences and financial objectives
Create what-if simulations to predict financial performance and leverage vendor funding to maximize margins from trade funds
Enable consistent calculation of consumer prices and promotional offers for each basket at any touch point

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Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Installation and setup

Follow the setup instructions so you can start running your SAP software quickly and confidently.

Configuration

Optimize configuration of SAP Customer Activity Repository applications bundle with our comprehensive configuration guide.

Integration

Find out how you can seamlessly integrate SAP Customer Activity Repository applications bundle with your existing IT landscape.

View the help portal

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

Services

Transform your business quickly and effectively by taking advantage of our holistic service and support plans, expert consulting services, custom application development, proven best practices, and deep industry and technical knowledge.

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Support

Help keep your SAP solutions running at peak performance with our IT experts and support services, including long-term plans, embedded teams, remote technology support, self-service portal, and innovation strategies.

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Security and compliance

Focus on your business and customer relationships, while keeping your data safe and reliable. SAP takes a proactive, predictive approach to maintaining compliance and data security in the cloud and within an on-premise data center.

Learn about security at SAP