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Our sales solutions can help you engage customers through connected, customer-centric processes that improve experiences and maximize sales.

Sales Automation Sales Performance Management Configure Price Quote
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Sales tasks and metrics in SAP Sales Cloud

Account data and status in SAP Sales Cloud

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Sales Automation

Improve your win rate with customer-centric sales automation.

SAP Sales Cloud

Automate sales and retail execution processes.  

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Sales performance dashboard in SAP Commissions

Map of sales territories and data in SAP Territory and Quota

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Sales Performance Management

Increase revenue and agility with strategic sales performance management.

SAP Commissions

Streamline incentive and compensation management.

SAP Territory and Quota

Enable users to intelligently create sales territories and quotas.

SAP Agent Performance Management

Centralize agent and broker lifecycle management.

CallidusCloud Insurance ICM

Simplify incentive compensation management for insurance. 

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Bicycles for sale on a Web site supported by SAP Sales Cloud

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Configure Price Quote

Engage customers with dynamic quotes that maximize revenue, while improving deal velocity and protecting your margin.

SAP CPQ

Eliminate errors and streamline quote creation.

SAP Dynamic Pricing by GK

Deliver dynamic real-time prices. 

Speed up sales and drive performance

Empower your sales organization to engage with customers, build relationships, and win business with SAP sales solutions.

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A streamlined view of retail execution and field sales activities with SAP Sales Cloud

A unified view of every customer in the office or on the go with SAP Sales Cloud

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  • Automate sales processes and improve deal velocity with a full view of every customer
  • Maximize sales performance by connecting territory, quota, and incentive compensation management
  • Drive revenue with streamlined pricing and configuration of customer quotes
  • Uncover insights and improve outcomes through embedded AI and sales intelligence

What are analysts saying about the SAP Sales Cloud portfolio?

SAP named a Leader in Gartner’s 2020 Magic Quadrant for SFA

Take a look at Gartner’s assessment of sales force automation (SFA) solutions and see why SAP is named a Leader in this report.*

SAP named a Leader in 2020 Gartner Magic Quadrant for CPQ

Are you evaluating CPQ solutions? Find out why Gartner again recognized SAP as a Leader in the Magic Quadrant for Configure, Price, and Quote Application Suites.** 

SAP Sales Cloud Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Story
Haven Life

Find out how Haven Life reimagined incentive compensation management to speed commission payments and earn stronger trust.

Read the story
Customer Story
Expedia Group

Learn how Expedia Group streamlined incentive compensation at scale to enable greater sales. 

Read the story
Customer Story
Henkel

Learn how the adhesive technologies business unit at Henkel provides its sales reps with a digital workplace that helps them focus on customers.

Read the story
Customer Video
Whirlpool

Hear how Whirlpool creates the perfect store with intelligent sales tools that turn its sales representatives into trusted advisers.

Watch the video
Customer Story
Rolls-Royce Power Systems AG

See how realigning sales processes transformed an engine manufacturer into a comprehensive solutions provider.

Read the story
Customer Story
Habesha

Explore how SAP’s cloud technology helps Habesha control sales channels and allows users to analyze valuable customer data.

Read the story
Customer Story
ACTEMIUM

See how a complex electrical engineering solutions provider enables sales staff to handle opportunities and leads much faster, while greatly reducing manual data entry.

Read the story
Customer Story
Pollmeier Massivholz

Find out how employees get a central overview of any construction project and its sales potential without having to perform complex searches.

Read the story
Customer Story
Mondi Uncoated Fine Paper

Learn how digitalizing sales processes results in stronger collaboration between departments, better performance, and satisfied customers.

Read the story
Customer Video
Productos Metalúrgicos

Hear how a leading distributor of hardware and vehicle parts deployed SAP solutions to improve customer and employee experiences.

Watch the video
Online Event
Break down silos to deliver customer value and fuel growth

Learn how connecting sales and service drives customer loyalty, retention, and revenue in this webinar with guest IDC. 

Watch the webinar
Online Event
Accelerate sales and boost revenue

Learn how Configure, Price, and Quote  empowers your sales reps in this webinar with guest Constellation Research. 

Watch the webinar
Online Event
Sales planning amid market turbulence

Explore strategies for setting revenue targets and goals in challenging times.

Watch the webinar
Online Event
Transforming retail execution

Hear how Whirlpool uses intelligent sales tools that turn its sales reps into trusted advisors. 

Watch the webinar
Online Event
How the insurance industry can adapt

Ensure your insurance agents and brokers are as productive as possible despite a host of challenges.

Watch the webinar
Online Event
Reimagine sales and service with guest Forrester

Transform your sales and service capabilities as you look ahead to the future.

Watch the webinar
Online Event
Propelling sales through uncertain times

Hear how leading organizations are supporting sales momentum through market disruption.

Watch the webinar
Online Event
Improve the sales experience for a better customer experience

Equip your sales team with the insights and tools to deliver exceptional customer service.

Watch the webinar
Online Event
Close the CX gap by improving the agent experience

Explore best practices that can help the face of your brand – your agents – deliver a great customer experience (CX).

Watch the webinar
Online Event
Maximize sales performance in 2020 and beyond

Learn how to design incentive compensation plans that drive profitable sales behaviors and decrease sales turnover.

Watch the webinar
Online Event
Unlock the value of your sales CRM

Explore new Sales Management Association research into the state of CRM adoption, where the technology is falling short, and opportunities to drive revenue growth.

Watch the webinar
Online Event
Transform in-store sales execution to win at the shelf every time

Discover how SAP Sales Cloud helps consumer product companies empower field sales reps for retail execution and a competitive edge.

Watch the webinar
Online Event
Explore the ROI of SAP CPQ with SAP and Forrester

Hear why B2B companies are turning to CPQ to get an edge on their competition from Forrester, TEI, and SAP.

Watch the webinar
Video
Sales features of SAP Sales Cloud

Learn about lead and opportunity management, mobile, predictive analysis, and machine learning features in SAP Sales Cloud.

Watch the video
Video
Introduction to SAP Sales Cloud

Get an introduction and high-level overview of SAP Sales Cloud.

Watch the video
Online Event
Revenue management and the experience economy

Hear about the vital role of revenue management in the modern enterprise from IDC and SAP.

Watch the webinar
Online Event
Leveraging strategic quote-to-cash

Learn how to optimize billing to deliver a seamless customer experience from guest speaker Lily Varon of Forrester.

Watch the webinar
Infographic 
Break down silos for better results

Get this IDC Infographic to see how bringing sales and service together empowers sales teams to deliver the best outcomes. 

Read the infographic
Solution Brief
Drive sales with customer-centric automation

Understand your customers better and meet their needs with SAP Sales Cloud.

Read the solution brief
Analyst Report
Harness the power of your sales team

Learn about the benefits of modern sales performance management in this IDC Spotlight.

Read the report
White Paper
Align sales and service to deliver customer value

Get insight from IDC into how breaking down silos improves customer experience and fuels business growth.

Read the paper
Solution Brief
Unlock the power of sales and service

Discover how you can boost customer retention and accelerate growth by connecting sales and service on a unified platform.

Read the solution brief
E-Book
Create the perfect store to build brand loyalty

Discover how consumer products companies can connect with today's buyers.

Read the e-book
Solution Brief
Manage product complexity in manufacturing

Discover how manufacturing companies streamline the quote process and speed
sales with SAP CPQ.

Read the e-book
E-Book
Improve sales execution and boost revenue

Discover how unified territory and quota management solutions help optimize sales performance.

Read the e-book
E-Book
Fuel next-generation CPQ with AI

Consider how artificial intelligence (AI) in configure, price, and quote (CPQ) solutions speed up sales and provide a superior customer experience.

Read the e-book
E-Book
The power of noncash incentives and rewards

Learn best practices for motivating your sales reps with noncash rewards such as gift cards and paid time off.

Read the e-book
E-Book
CPQ and variant configuration: A powerful pair

Integrate the SAP CPQ solution with variant configuration to drive efficiency and supercharge sales in manufacturing.

Read the e-book
Research Report
Get insights into the state of the CPQ market

Learn how your peers handle the configure, price, and quote process in this report by Capstone Insights.

Read the report
Research Report
Explore sales compensation management trends

Discover how your peers manage sales compensation and incentives in this report by independent research firm Capstone Insights.

Read the report
Solution Brief
Incentive compensation management for the insurance industry

See how CallidusCloud Insurance Incentive Compensation Management helps insurance companies manage producers.

Read the solution brief
Solution Brief
SAP CPQ

Find out how configure, price, and quote software from SAP can help you increase sales and close deals faster.

Read the solution brief
Analyst Report
2020 Gartner Magic Quadrant for Sales Force Automation

If you’re evaluating CRM solutions, we believe this comprehensive report provides valuable insight.

Read the report
Solution Brief
Transform retail execution

Deliver the right product at the right time, place, and price to win at the shelf every time.

Read the solution brief
E-Book
Using spreadsheets for ICM?

See how to compare the effectiveness of spreadsheets and incentive compensation management applications.

Read the e-book
E-Book
Take quote-to-cash to the next level

Learn how to evolve your quote-to-cash processes to meet increased customer demands with agile billing and CPQ.

Read the e-book
E-Book
Pipeline management and forecasting

Find out how automated tools, AI, and clean data can improve sales forecasting.

Read the e-book

Streamline sales training

Engage your sales organization with intuitive and effective sales training enabled by SAP Litmos solutions.

  • Promote sales learning with flexible, 100% online training on any device
  • Create custom training courses leveraging advanced technologies, such as video, gamification, and assessments
  • Gain insight into the impact of your training programs with reports and dashboards
  • Benefit from an ever-growing library of professionally developed courses

SAP Customer Experience Services

Transform your business faster with services and support from SAP.

Get an overview of services for SAP Sales Cloud solutions and discover how we can help you address key aspects of your project, enforce best practices, and set up your own operations for ongoing success.

Why SAP Training?

Provide users with the skills required to optimize their use of SAP Sales Cloud and drive maximum business value with easy-to-access, specialized training.

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Access free online courses with openSAP

Experience a flexible, engaging, and open learning environment that is designed to help you optimize your software investment.

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Engage in specialized training anywhere

Take advantage of specialized training courses for SAP Sales Cloud that are available at your convenience, no matter where you are in the world.

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Find your learning path to SAP Sales Cloud

Choose your path based on your role, area of interest, learning needs, and preferred training method through SAP Sales Cloud Learning Journeys.

Access SAP Learning Hub for live and on-demand learning

Get the training you need with instant access to SAP Learning Rooms and self-paced digital learning content with SAP Learning Hub.

  • Jump-start employee adoption and productivity
  • Deploy your solution on time and on budget  
  • Support training for all roles involved in implementation, deployment, and ongoing enablement
  • Lower your training cost per learner with a single, affordable subscription

See how customers are succeeding with SAP Sales Cloud

Habesha Beer Logo
Rolls Royce Logo
Henkel Logo
Actemium logo
Pollmeier logo

*Gartner, Magic Quadrant for Sales Force Automation, Theodore Travis, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, 28 July 2020.

**Gartner, Magic Quadrant for Configure, Price and Quote Application Suites. Mark Lewis, Dayna Ford, 28 September 2020

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from SAP SE.

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