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CRM and CX Knowledge Center

Explore our knowledge center for trends, research, and resources from CX experts.
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Why SAP Customer Experience?

Learn why SAP is recognized as a leading provider of CRM and customer experience solutions.

Growth at the speed of opportunity

Analysts and experts share their insights in this Intelligent CX Webcast series.

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Experience the latest CX solutions from SAP

Get ready to meet the moment

Turn a viral social media post into stronger loyalty and higher profits by connecting business processes to the customer experience with SAP Customer Data Platform.

Drive profitable B2B e-commerce outcomes

Discover how to simplify complex B2B processes, boost profits through data-driven intelligence, and achieve business agility at scale on an enterprise-grade platform. 

Build customer loyalty and trust

See how our customer identity and consent management solutions help deliver frictionless engagements across touch points and address data privacy on a global scale. 

Learn more about SAP Customer Experience solutions

View the latest articles, research, demos, and videos to understand how our CX solutions can help you address your business needs.

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* Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, 18 July 2022    

* Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, Yanna Dharmasthira, 10 August 2022

* Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

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