SAP Marketing Cloud

Explore how you can deliver the personalized experience your customers want, along with the privacy they demand.

Benefits

• Hands-on experience with SAP Marketing Cloud solutions
  
• Features that include customer profiling through lead management
• Preloaded sample data to experiment with solution capabilities

Get the essentials to make the most of your B2B and B2C marketing, and keep your customers engaged throughout their journey.

What you get

• Dynamic customer profiling
• Audiences, campaigns, and journeys
• Marketing analytics, including predictive analytics
• Lead and account-based marketing

Take your marketing to the next level to enhance your customers’ experience with personalized selling and commerce at scale.

What you get

• Features in the standard edition
• Commerce marketing features, including recommendations and offers
• Enhanced campaign management
• Access to our online collaboration tool SAP Jam 

Get everything you need to run a full-scale marketing operation, backed by the power of SAP Leonardo Machine Learning. 

What you get

• Features in the professional edition
• Marketing planning and budgeting capabilities
• SAP Leonardo Machine Learning capabilities