Skip to Content

Get started with SAP Marketing Cloud

Find the information you need to implement, maintain, and enhance your SAP Marketing Cloud solution.

Resources Online Events for Marketing Professionals
Video
Join live and on-demand enablement Webinars for SAP Customer Experience
Learn more
Video
Get the latest enablement news for SAP Customer Experience solutions
Learn more
Engagement Program
Quarterly Engagement Program for SAP Marketing Cloud

Get a detailed overview of the enablement resources available for each major release.

Learn more
Research Paper
Understanding customer experience dynamics

See how you can create exceptional customer experiences by aligning sales and marketing.

Read the report
Online Event
What’s in store for SAP Marketing Cloud in 2021?

Hear about the latest features and functions in our road map from Stefan Wenzel, Head of Product Management for SAP Marketing Cloud.

Register now
Online Event
Take the next step toward digital marketing success

Discover how SAP Marketing Cloud can help your business succeed – and get a sneak peek at what we have in store for 2021 and beyond.

Register now
Online Event
Build agility and resilience into your B2B marketing

Want to learn how your B2B marketing program can adapt its priorities and establish a proactive strategy to thrive today and in the future? Join Mark Smith of Ventana Research to explore the answers. 

Register now
Online Event
Strengthen customer loyalty in the new normal

Join Jeff Herrera, Chief Marketing Officer and Head of Partnerships for Annex Cloud, to learn how your marketing strategy can play a key role in strengthening customer loyalty.

Register now
Online Event
How TGI Fridays addresses changing customer needs

See how this food and beverage industry leader has shifted its strategic focus to engage with customers during these uncertain times.

Register now
Online Event
The keys to a hyper-personalized, end-to-end customer journey

Discover how Elkjop Nordics AS places customers – not products – at the center of its business to offer an exceptional customer journey.

Register now
Online Event
The do’s and don’ts of B2B digital engagement in times of uncertainty

Explore how to build out a B2B digital engagement strategy that supports your buyers and your business needs in this era of rapid change.

Register now
Online Event
Retail commerce marketing trends in the wake of disruption

Explore how consumer buying behavior is changing and how businesses can adapt their e-commerce marketing strategy.

Register now
Online Event
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

Register now
Online Event
Reinventing the VIP hospitality experience

Hear how DAIMANI is changing the hospitality industry by promoting and selling VIP offerings through an omnichannel customer experience.

Register now
Online Event
Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

Register now
Online Event
Road map to successful digital marketing transformation

Learn how SAP can help you succeed in your marketing digital transformation project.

Register now
Online Event
Best practices in driving demand generation

Learn how Bentley Systems gains insights to better engage with customers and collaborates with sales to drive demand.

Register now
Online Event
Leverage insight-driven targeting and segmentation

Find out how you can gain deeper customer insights, uncover hidden trends, and increase your marketing ROI.

Register now
Online Event
Creating superior customer experiences through social media

Hear best practices for leveraging social media for account-based marketing.

Register now
Online Event
Driving account-based marketing success

Learn how you can leverage technology to scale your account-based marketing program.

Register now
Online Event
Data protection and privacy for marketers

Discover the impact of GDPR and how you can use it to win customers.

Register now

Learn more about SAP Marketing Cloud

Learning Journeys

Empower your team to drive intelligent marketing with SAP Marketing Cloud solutions. Guided courses, online training, and certification programs are designed to help you get there faster.

Webcasts

Join our live webcasts to hear from our experts on technical and business topics, road maps, new releases, and more – and watch previous webcasts on demand. 

Community and Events

Image of a globe with three people representing a user community

Join your regional customer community

Network with other SAP Marketing Cloud and SAP Customer Experience solutions customers, get insights from product experts, share your knowledge, and attend year-round events by joining the SAP Customer Experience User Community in your region.

Image of two conversation boxes representing discussions on SAP Marketing Cloud

Meet our online community

Connect with our solution experts, as well as customers and partners, to share information and access key product details on SAP Marketing Cloud.

Product Details for SAP Marketing Cloud

Explore your SAP Marketing Cloud solution in detail and get insights into the future direction of the product.

Image of a map representing the SAP Marketing Cloud road map

Road map

Learn about current options, planned innovations, and future features in SAP Marketing Cloud solutions.

Image of a computer screen with SAP Marketing Cloud solution details

Solution details

Get an in-depth look at SAP Marketing Cloud features and functions, along with the current features in each release of the solution. Login required.

Image of papers representing SAP Marketing Cloud documentation

Product documentation

Find documentation on product onboarding, implementation, extensibility, and more in the SAP Marketing Cloud help portal.

SAP Customer Experience Services

Put your customer experience project on the path to success from day one.

Image of a glistening diamond representing exceptional service

Expert guidance and advice

Rely on experts when creating your own connected customer experience. Reduce time-to-value, transform your front office, and derive maximum value from our solutions – with SAP Customer Experience Services.

Image of a head surrounded by clouds with arrows, carts, a prism, people, and charts

CX Works

Access a complete source of field-tested, SAP-verified expertise and carefully curated content with all the information you need to succeed with SAP Customer Experience solutions.

Back to top