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SAP Marketing Cloud

At a Glance Features Plans and Pricing Technical Information Get Started
At a Glance Features Plans and Pricing Technical Information Get Started

Take the reins on revenue

Fulfill the promise of CRM by activating customer data, engaging with speed and intelligence, and optimizing marketing to drive growth and revenue with SAP Marketing Cloud.

SAP is a Leader in Gartner's 2019 Magic Quadrant for Multichannel Marketing Hubs

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CMO Council: Transformation in the age of engagement

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Retail commerce marketing trends in the wake of COVID-19

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Get started with SAP Marketing Cloud

Find the information you need to implement, maintain, and enhance your SAP Marketing Cloud solution.

Overview Videos Webinars for Marketing Professionals Resources
Overview Video
Introduction to SAP Marketing Cloud

See the quick guide and high-level overview.

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Overview Video
SAP Marketing Cloud user interface

See the UI overview and walkthrough.

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Overview Video
Customer profiling in SAP Marketing Cloud

Unified profiles across channels and real-time insights.

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Overview Video
Segmentation in SAP Marketing Cloud

Tools to segment high volumes of customer data.

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Overview Video
Campaign management in SAP Marketing Cloud

Create personalized contextual campaigns.

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Overview Video
Planning and performance in SAP Marketing Cloud
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Overview Video
Marketing analytics in SAP Marketing Cloud
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Overview Video
Integrating SAP Marketing Cloud
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Webinar
Retail commerce marketing trends in the wake of COVID-19

Explore the top trends shaping retail commerce marketing in this chaotic, uncertain time.

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Webinar
360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

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Webinar
Reinventing the VIP hospitality experience

Hear how DAIMANI is changing the hospitality industry by promoting and selling VIP offerings through an omnichannel customer experience.

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Webinar
Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

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Webinar
Road map to successful digital marketing transformation

Learn how SAP can help you succeed in your marketing digital transformation project.

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Webinar
Best practices in driving demand generation

Learn how Bentley Systems gains insights to better engage with customers and collaborates with sales to drive demand.

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Webinar
Leverage insight-driven targeting and segmentation

Find out how you can gain deeper customer insights, uncover hidden trends, and increase your marketing ROI.

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Webinar
Creating superior customer experiences through social media

Hear best practices for leveraging social media for account-based marketing.

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Webinar
Driving account-based marketing success

Learn how you can leverage technology to scale your account-based marketing program.

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Webinar
Data protection and privacy for marketers

Discover the impact of GDPR and how you can use it to win customers.

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Video
Join live and on-demand enablement Webinars for SAP Customer Experience
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Video
Get the latest enablement news for SAP Customer Experience solutions
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Engagement Program
Quarterly Engagement Program for SAP Marketing Cloud

Get a detailed overview of the enablement resources available for each major release.

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White Paper
The challenge of personalization

Learn how you can enable the best contextual customer experiences possible.

Read the report
Research Paper
Understanding customer experience dynamics

See how you can create exceptional customer experiences by aligning sales and marketing.

Read the report

Learn more about SAP Marketing Cloud

Learning Journeys

Empower your team to drive intelligent marketing with SAP Marketing Cloud solutions. Guided courses, online training, and certification programs are designed to help you get there faster.

Webinars

Join our live Webinars to hear from our experts on technical and business topics, road maps, new releases, and more – and watch previous Webinars on demand. 

Community and Events

Join your regional customer community

Network with other SAP Marketing Cloud and SAP C/4HANA customers, get insights from product experts, share your knowledge, and attend year-round events by joining the SAP Customer Experience User Community in your region.

Meet our online community

Connect with our solution experts, as well as customers and partners, to share information and access key product details on SAP Marketing Cloud.

Product Details for SAP Marketing Cloud

Explore your SAP Marketing Cloud solution in detail and get insights into the future direction of the product.

Road map

Learn about current options, planned innovations, and future features in SAP Marketing Cloud solutions.

Solution details

Get an in-depth look at SAP Marketing Cloud features and functions, along with the current features in each release of the solution. Login required.

Product documentation

Find documentation on product onboarding, implementation, extensibility, and more in the SAP Marketing Cloud help portal.

SAP Customer Experience Services

Put your customer experience project on the path to success from day one.

Expert guidance and advice

Rely on experts when creating your own connected customer experience. Reduce time-to-value, transform your front office, and derive maximum value from our solutions – with SAP Customer Experience Services.

CX Works

Access a complete source of field-tested, SAP-verified expertise and carefully curated content with all the information you need to succeed with SAP C/4HANA.

Newsletter

Subscribe to the SAP Marketing Cloud newsletter to get the latest news, trends, and release information in your inbox.

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