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Get started with SAP Marketing Cloud

Find the information you need to implement, maintain, and enhance your SAP Marketing Cloud solution.

Resources Online Events for Marketing Professionals
Online Event
What’s in store for SAP Marketing Cloud in 2021?

Hear about the latest features and functions in our road map from Stefan Wenzel, Head of Product Management for SAP Marketing Cloud.

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Take the next step toward digital marketing success

Discover how SAP Marketing Cloud can help your business succeed – and get a sneak peek at what we have in store for 2021 and beyond.

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Build agility and resilience into your B2B marketing

Want to learn how your B2B marketing program can adapt its priorities and establish a proactive strategy to thrive today and in the future? Join Mark Smith of Ventana Research to explore the answers. 

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Strengthen customer loyalty in the new normal

Join Jeff Herrera, Chief Marketing Officer and Head of Partnerships for Annex Cloud, to learn how your marketing strategy can play a key role in strengthening customer loyalty.

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How TGI Fridays addresses changing customer needs

See how this food and beverage industry leader has shifted its strategic focus to engage with customers during these uncertain times.

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The keys to a hyper-personalized, end-to-end customer journey

Discover how Elkjop Nordics AS places customers – not products – at the center of its business to offer an exceptional customer journey.

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The do’s and don’ts of B2B digital engagement in times of uncertainty

Explore how to build out a B2B digital engagement strategy that supports your buyers and your business needs in this era of rapid change.

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Retail commerce marketing trends in the wake of disruption

Explore how consumer buying behavior is changing and how businesses can adapt their e-commerce marketing strategy.

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360-degree experiences: Engage customers across the lifecycle

Join experts from ON24 and SAP to learn how data-rich experiences help keep customer interested in your brand.

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Reinventing the VIP hospitality experience

Hear how DAIMANI is changing the hospitality industry by promoting and selling VIP offerings through an omnichannel customer experience.

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Drive customer loyalty with better experiences

Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.

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Road map to successful digital marketing transformation

Learn how SAP can help you succeed in your marketing digital transformation project.

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Best practices in driving demand generation

Learn how Bentley Systems gains insights to better engage with customers and collaborates with sales to drive demand.

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Online Event
Leverage insight-driven targeting and segmentation

Find out how you can gain deeper customer insights, uncover hidden trends, and increase your marketing ROI.

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Creating superior customer experiences through social media

Hear best practices for leveraging social media for account-based marketing.

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Driving account-based marketing success

Learn how you can leverage technology to scale your account-based marketing program.

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Online Event
Data protection and privacy for marketers

Discover the impact of GDPR and how you can use it to win customers.

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Learn more about SAP Marketing Cloud

Learning Journeys

Empower your team to drive intelligent marketing with SAP Marketing Cloud solutions. Guided courses, online training, and certification programs are designed to help you get there faster.

Webcasts

Join our live webcasts to hear from our experts on technical and business topics, road maps, new releases, and more – and watch previous webcasts on demand. 

Community and Events

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Join your regional customer community

Network with other SAP Marketing Cloud and SAP Customer Experience solutions customers, get insights from product experts, share your knowledge, and attend year-round events by joining the SAP Customer Experience User Community in your region.

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Meet our online community

Connect with our solution experts, as well as customers and partners, to share information and access key product details on SAP Marketing Cloud.

Product Details for SAP Marketing Cloud

Explore your SAP Marketing Cloud solution in detail and get insights into the future direction of the product.

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Road map

Learn about current options, planned innovations, and future features in SAP Marketing Cloud solutions.

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Solution details

Get an in-depth look at SAP Marketing Cloud features and functions, along with the current features in each release of the solution. Login required.

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Product documentation

Find documentation on product onboarding, implementation, extensibility, and more in the SAP Marketing Cloud help portal.

SAP Customer Experience Services

Put your customer experience project on the path to success from day one.

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Expert guidance and advice

Rely on experts when creating your own connected customer experience. Reduce time-to-value, transform your front office, and derive maximum value from our solutions – with SAP Customer Experience Services.

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CX Works

Access a complete source of field-tested, SAP-verified expertise and carefully curated content with all the information you need to succeed with SAP Customer Experience solutions.

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