Treat marketing as a trusted source of business
Features
Dynamic Customer Profiling
Trusted data management
Build trust with your customers by managing permissions and consent.
Complete customer profiles
Create complete customer profiles with data from every part of your organization and third-party sources.
Intelligent insights
Use machine learning and artificial intelligence to gain deeper insight into customer behaviors and desires.
Marketing Planning and Performance
Fast access to information
Empower your marketers with greater transparency and access to marketing plans, campaigns, budgets, and performance.
Informed collaboration
Collaborate on campaigns across teams with everything you need to know centralized in one place, for everyone to see.
Improved decision-making
Make data-driven decisions with a centralized view of planning and real-time budget control.
Timely marketing outcomes
Manage all activities in the marketing calendar to ensure campaigns are planned and executed on time.
Audiences, Campaigns, and Journeys
Target and orchestrate cross-channel engagements accurately to deliver the personalized experiences customers expect.
Precise customer targeting
Find the best audience for your campaigns, and make sure they get the message at the right moment.
Personalized customer interactions
Deliver individualized customer experiences throughout the customer journey.
Well-defined audience segmentation
Discover and define microsegments with powerful, yet intuitive, segmentation capabilities.
Multichannel marketing campaigns
Design and execute multichannel campaigns to drive customer engagements and conversions.
Lead and Account-Based Marketing
Seamless lead engagement
Generate and nurture high-quality leads from the moment you engage customers, then collaborate with sales to convert leads to revenue.
Meaningful sales activities
Share essential customer information and insights with sales and free them from administrative tasks to do what they do best – sell.
Account-based marketing
Deploy an account-based marketing approach that puts the customer at the center of the engagement.
Marketing Analytics
Customer behavior insights
Use the power of machine learning to gain deeper insights into customer behaviors to create personalized customer engagements.
Advanced data visualization
Empower all marketers to make intelligent decisions with data visualization tools that synthesize data into insights – from audience discovery to campaign performance.
Executive-level reports and insights
Deliver executive-level reports and insights – from budgets to customer sentiment – with a dashboard designed for marketing executives.
Informed marketing decisions
Integrate with SAP Analytics Cloud to gain real-time business intelligence and insights.
