Marketing and engagement
Orchestrate data to grow your brand
Data agility for brand connectivity
Most brands have the data. Few can act on it. SAP connects context-aware engagement data, purchase signals, and customer loyalty to create high-impact experiences at every moment.
Zero in on customer engagement that drives value
Orchestrate high value signals such as buying behavior, product availability, and point-of-sale activity so every moment triggers the right response from interest to purchase.
Sync up each touchpoint across the customer journey
Connect all your data, workflows, and decisions to create seamless experiences with shared context using AI assistants and agents to deliver every promise as expected.
Win customer trust with high-impact engagement
Delight customers at every step with the right blend of marketing moments, promotional offers, and purchasing ease to build a trusted experience and drive customer loyalty.
Marketing and engagement assistants
Personalize every interaction with streamlined campaign strategy, development, and execution.
Content Assistant
The Content Assistant helps users generate, personalize, and assemble content using unified customer context to deliver relevant, on-brand engagement across channels at scale. It surfaces recommendations, accelerates production, and ensures assets are optimized for real-time activation while meeting enterprise brand, security, and compliance standards.
Campaign Assistant
The Campaign Assistant guides users in configuring, orchestrating, and optimizing end-to-end campaigns using unified customer data, automation, and decisioning logic. It streamlines planning, activation, and measurement by surfacing insights, automating steps, and monitoring performance to deliver coordinated engagement across the customer lifecycle.
Explore marketing and engagement capabilities
Turn engagement data, purchase signals, and product delivery into real-time decision-making, so the right action happens at the right moment, every time.
Intelligent omnichannel interactions
Accelerate time to value with agentic AI that helps plan, create, and orchestrate cross-channel campaigns.
Revenue-driving engagement
Create revenue streams by turning external signals and enterprise data into real-time, context-aware interactions.
Agentic, AI-driven personalization
Use connected data and AI to tailor messaging, visuals, variants, and channel mix, enabling more relevant, on‑brand engagement.
Confident execution
AI agents help ensure brand-consistent, secure, and compliant engagement across regions, channels, and business areas.
Sophisticated AI segmentation
Activate high‑value audiences using customer and operational data with AI agents to build dynamic segments aligned to growth.
Marketing automation
Autonomously design, orchestrate and optimize campaigns based on real-time customer behavior and business context.
Connected data
Collect behavior, sales, and product data to trigger timely engagements from high-intent signals to post-purchase follow-ups.
Optimized business impact
Measure performance, surface insights, and apply optimizations with AI agents to enable confident, data-driven improvement at scale.
Brand programs
Define complex loyalty schemes including traditional earn-and-burn offers and tailored programs across brands, markets, or models.
Customer wallets
Deliver cloud-based wallets as a loyalty profile for basket analysis using enhanced segmentation and targeted marketing.
Partner alliances
Create loyalty coalitions with other brands to expand learning opportunities and offer alliance-led rewards to gain market share.
Promotion performance
Turn loyalty programs into measurable growth with customer insights and drive sustainable business impact.
Financial audit
Report on ROI with data from finance and ERP systems in the format and language that finance colleagues recognize and trust.
Native integrations
Automate key processes, such as settlements with sales teams or alliance partners, with native SAP Business Suite integrations.
Engage with SAP Online
Learn from influential voices and forward-thinking leaders who are reimagining how companies connect across marketing, commerce, service, IT, and CX.
See how customers are succeeding with SAP
Engaging customers with direct consumer relationships
Discover how Ferrara is sifting through mammoth amounts of data to accurately pinpoint specific sub-cultures of candy fans.
Building a world-class omnichannel experience
Learn how integrating SAP solutions helped CHRIST Juwelier turn gift-givers into self-givers.
Creating an online experience fit for a luxury brand
See how Molton Brown, a leader in global luxury cosmetics, delights loyal customers in store and online.
See what analysts are saying about SAP
SAP is named a Leader by Gartner
SAP is recognized in the 2026 Gartner® Magic Quadrant™ for Personalization Engines for the seventh consecutive time.
SAP is a Leader in IDC MarketScape
SAP is named a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023 Vendor Assessment.
Resources
Customer Loyalty Index 2025: Turn Customer Engagement into Lasting Loyalty
Discover key insights from the fifth edition of the Customer Loyalty Index 2025, based on feedback from 10,000 global consumers. Learn why True Loyalty is fading and how brands can win with emotional engagement and AI-powered personalization.
B2B Buyer Loyalty Index 2025: Reimagining Buyer Relationships to Unlock Loyalty-Led Growth
Explore key insights in B2B buyer loyalty based on feedback from 3,000+ enterprise technology decision-makers across five global markets in diverse senior roles. Learn how companies can build trust and drive loyalty-led growth by connecting data, personalizing interactions, and aligning customer experience with core operations.
2026 Global Engagement Index Report: How Signals, Micro Moments, and AI Transform Enterprise Engagement
Customer expectations are evolving rapidly with AI. Brands must bridge the Engagement Divide by integrating systems, teams, and real-time data to deliver personalized experiences. SAP Engagement Cloud empowers businesses with AI-driven interactions, enhancing customer loyalty and driving growth.