Stand out by understanding your customers
Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands.
Engage with seamless, personalized experiences
Build customer trust and deepen customer relationships with greater insight and agility.
Fulfill your promises to customers and the brand
Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
Drive demand and growth for B2B marketing with SAP Marketing Cloud
Empower marketers to successfully generate demand, increase lead conversions, and, ultimately, drive more sales.
Training and Certification for SAP Marketing Cloud
Achieve your strategic goals with the right knowledge and experience.
SAP Customer Experience Services
Transform your business faster with services and support from SAP.
SAP Marketing Cloud Resource Center
Learn how SEA is able to reduce costs in ownership, access real-time data, and increase satisfaction to meet its goals for growth and higher sales with SAP Marketing Cloud.
Find out why Emmi turned to SAP Marketing Cloud when it needed an omnichannel digital marketing platform to achieve digital transformation.
Explore how SPAR Switzerland created a flexible loyalty program that could quickly roll out new offerings and features with SAP Marketing Cloud.
Create meaningful customer experiences built on trust with ideas, strategies, techniques, and tips to increase sales across your business-to-consumer (B2C) markets.
Discover how this leading software development company delivers moments that matter to B2B customers and prospects across channels.
Find out how social media plus account-based marketing can help deliver B2B marketing success.
See how new segmentation and tools from SAP Marketing Cloud can help you leverage various customer data sources to visualize and discover hidden trends and micro-segments.
Bring intelligence into your marketing organization to make data-driven decisions that will help you identify the right customers and deliver the best customer experiences.
See how you can develop a single, unified customer view with real-time insights that allow you to develop custom omnichannel experiences.
Explore the dynamic customer profiling tool, which is the bedrock of SAP Marketing Cloud. See how it gives you deeper insights into your customers.
See how you can better align your sales and marketing channels to grow revenue and deliver more personalized customer experiences.
Learn how Nu Skin delivers great experiences that build customer loyalty to earn repeat business and increase revenue.
Learn how our suite of services related to strategy, operations, technology, and project delivery can help you achieve your marketing goals.
Learn how Nu Skin Enterprises, a leader in personal care products, delivers an integrated marketing solution with SAP Marketing Cloud and the Customer Loyalty Cloud from Annex Cloud.
Find out how DAIMANI is rapidly expanding its global reach from consumers to the Fortune 500 through a unique, customer-driven model enabled by SAP Marketing Cloud.
Learn how B2B marketing organizations can embrace the opportunities of today’s digital-first landscape.
Discover how you can increase brand loyalty and sales, while improving the customer experience, by using SAP Marketing Cloud.
Learn how Fujitsu UK & Ireland developed a successful ABM program to increase revenue.
See how dating illustrates four key ingredients that can help you create a great ABM campaign.
Explore successes, challenges, and lessons learned from account-based marketing program leaders.
In this report, the e-Consultancy explores the growing importance of harnessing customer data to underpin customer experience and tap new growth opportunities.