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Investing in a personalization engine?

Emarsys, an SAP company, is a Leader in the 2021 Gartner® Magic Quadrant™ for Personalization Engines*. Get your complimentary report so you can make an informed buying decision.

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Pandemic spending trends and analysis

Gain insights from new research on the tectonic shift to online shopping and buying during the pandemic from The Economist and SAP Customer Experience.

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Innovating together with SAP

Whether you’re looking for perspective from someone who’s tackled a similar problem or looking for inspiration and innovation from a different point of view, SAP has you covered. Explore the tracks below to find the best content from our team of experts, customers, and partners to help your business run at its best.

Commerce everywhere​

Build a perfect-fit e-commerce solution that can grow with your business and enable your organization to succeed. Learn about SAP's vision and strategy to deliver commerce everywhere.

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Data-driven CX

See how an enterprise-wide customer data foundation unites organizational and data silos, uncovers real-time insights, and fuels personalized experiences that show you truly know your customer.

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Cross-channel personalization

Hear Lucas Bergström, Head of Product Enablement at Emarsys, share how customer-centric personalization is built into the platform in a scalable and marketer-friendly framework.

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Accelerated omnichannel selling

Learn how SAP Sales Cloud can engage customers through connected, customer-centric processes that help improve experiences and maximize sales.

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Intelligent customer service

Learn how SAP helps customer service organizations transform to become more agile and boost performance with intelligent technologies that provide personalized and reliable service.

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Request a demo

See the CX products you learned about in our on-demand videos in action. Product demos offer a great way to experience our products and get a better understanding of the value SAP products offer.

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Explore a library of SAP Customer Experience resources

Discover our latest articles, research, and video assets.

*Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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