Upgrading retail with modern CRM and CX solutions
Powering sales wherever they take place with a retail commerce platform
Deliver profitable, real-time shopping experiences and payment options that customers love – mobile, online, in the store, and everywhere in between.
75
%
relevant experiences
75% of retailers say it’s important to deliver fun, relevant, and convenient customer experiences, but only 10% are able to do so.
85
%
customer centricity
85% of retailers say it’s important to make strategic use of data, such as integrated, predictive, what-if, and scenario planning.
74
%
redefined stores
74% of retailers say it’s important to equip store associates with real-time product inventory insights to better serve customers.
Source: SAP Intelligent Enterprise White Paper - The Intelligent Enterprise for the Retail Industry
SAP Customer Experience LIVE
View the visionary keynote and customer sessions from SAP CX LIVE: Exec Connect.
Seize the future of retail today
Retailers must integrate real-time online and offline insights to create omnichannel experiences – from brick-and-mortar to e-commerce stores.
Enabling CX agility in retail
Discover how customer experience (CX) agility can enable you to boost brand awareness and engagement, capitalize on emerging market trends, and foster customer loyalty.
Helping brands build lasting customer loyalty
Make the most of data-driven insights to create retail processes that drive revenue, excite customers, and build loyalty.
Modernizing customer retention strategies
Explore proven strategies from industry leaders that can help you engage and retain customers with profitable and engaging experiences.
What our customers are saying
See how SAP for Retail customers drive growth, engagement, loyalty, and profits with data insights and personalization.
See how LK Bennett created an online store that provides the personalization and high-quality experiences its customers expect.
Learn how Carrefour increased conversion by integrating its Web sites and mobile apps into one, consistent e-commerce experience.
See how adidas Runtastic’s mobile-first approach delivers millions of personalized messages to a global fitness community daily.
Find out how Valora revolutionizes shopping experiences by using customer data in innovative ways that exceed expectations.
Real-time data insights drive customized experiences
Harness the power of customer data across commerce channels to deliver experiences that will build loyalty and profitability.
Deliver any product from any store, anywhere
Virgin Megastore provides a leading one-stop shopping experience for a growing number of customers. With the SAP Commerce Cloud solution, the company’s customers gain full visibility into inventory on an innovative customer experience.
Resource Center
Learn tips and tricks for brands to thrive in this new era of omnichannel personalization.
Reimagine the grocery experience with a cohesive, consistent, and compelling experience across the customer journey.
Discover the technologies that can help you differentiate your brand and stay competitive.
Explore the benefits of a retail-grade foundation for customer data that can respect privacy and fuel engagements.
Say goodbye to theory and say hello to actionable priorities that drive the brand experiences shoppers crave.
Grow your retail business with our customer experience solutions
Drive profits on a proven commerce platform
Build customer loyalty with meaningful experiences anytime, anywhere, and on any device using the scalable SAP Commerce Cloud solution.
Accelerate growth using trusted data insights
Acquire more known users and strengthen customer retention using curated and permission-based data insights surfaced from across the enterprise.
Empower marketers to grow customer lifetime value
Attract, convert, and retain the right customers with a marketing platform to identify audience segments, drive customer engagement, and deliver tangible ROI.
Find more retail solutions
Learn more about industry trends, challenges, and opportunities, and explore our full range of SAP solutions to meet all your business needs.