Elevating consumer products with CRM and CX
Dominate CPG market share and drive growth
Offer smooth direct-to-consumer and omnichannel experiences with solutions for e-commerce, data management, marketing, and fulfillment.
95
%
of companies
Most CPG companies transitioned their business model to actively pursue new direct-to-consumer channels during the COVID-19 pandemic. 1
81
%
of consumers
The majority of consumers are willing to pay for products that offer better experiences. 2
4
RetX Badge of Excellence awards
SAP earned best-in-class distinctions for analytics insights, connected enterprise, and retail optimization and merchandizing. 3
Consumer packaged goods growth and market trends
Explore business agility, direct-to-consumer, and retail execution strategies to grow
your business and expand revenue opportunities.
The growth opportunity in consumer products
Offer personalized customer experiences across multiple touch points by scaling at the speed of business with agile solutions.
Five myths about the industry and the modern buyer
Discover growth opportunities and how you can succeed at the retail shelf by debunking some common myths associated with retail.
Direct to consumer is the new growth channel
Explore five business goals you can achieve by embracing direct-to-consumer strategies to fuel business growth.
Analyst predictions for consumer products
Leverage the latest analyst research on agility and industry transformation to create profitable outcomes in uncertain times.
Customers drive e-commerce transformation
Explore survey results to learn how industry executives are navigating economic uncertainties and the complexities of new business models.
CX agility fuels growth and maximizes outcomes
Learn how customer experience (CX) agility can help you adapt to changing needs and market conditions for consumer packaged goods.
See how our customers are succeeding with SAP
SAP customers are deploying cloud-based omnichannel strategies to become market leaders and boost profitability.
Learn how Beiersdorf is quickly rolling out online shops so it can expand to new markets with improved customer experiences.
Learn how Ferrara created a modern omnichannel experience and built
relationships with consumers across its brands.
See how Breakthru Beverage serves customers a smooth experience that stands out from the competition and is available 24x7.
Discover how Miele collaborated with technology experts to improve sales processes that support a long legacy of success.
Discover how Flexi expanded its business online, meeting changes in demand and shopping preferences, with cloud solutions.
Find out how Rheem Australia Pty Ltd. provides consistent service to support its customer experience and serve sales stakeholders.
Explore the best practices and strategies De'Longhi uses to create a consistent and exceptional customer service experience.
Hear how Brakes Bros shifted from a B2B model to direct to consumer by building a business-to-consumer channel in seven days.
Run your customer-centric business with SAP Customer Experience solutions
Expand your geographic reach, product offers, and business models while creating direct relationships and delivering promises consistently.
Get the first purchase with the right acquisition strategies and tactics.
Apply data-driven insights to deliver on your brand promises.
Leverage customer data across your enterprise.
Build customer profiles for more targeted and effective media and ad purchases.
Increase customer retention by providing highly personalized engagement across all marketing and commerce channels.
Grow your CPG business with SAP Customer Experience solutions
Profitable commerce – everywhere
Seize market opportunities and drive growth on an enterprise-grade e-commerce platform.
Trust and engagement with customer data solutions
Crush revenue and growth targets with customer identity and access management, data privacy, and a cloud-based customer data platform.
Customer engagement that wins lifetime loyalty
Attract, convert, and retain the right customers with intelligent marketing while privacy policies evolve.
Find more CPG solutions
Learn more about industry trends, challenges, and opportunities, and explore our full range of SAP solutions to meet all your business needs.