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Deliver superior experiences to grow your CPG business

Great customer experiences in the consumer packaged goods (CPG) industry need connected operations and fast time to market.

Dominate CPG market share and drive growth

Offer smooth direct-to-consumer and omnichannel experiences with solutions for e-commerce, data management, marketing, and fulfillment.



of companies

Most CPG companies transitioned their business model to actively pursue new direct-to-consumer channels during the COVID-19 pandemic. 1



of consumers

The majority of consumers are willing to pay for products that offer better experiences. 2


RetX Badge of Excellence awards

SAP earned best-in-class distinctions for analytics insights, connected enterprise, and retail optimization and merchandizing. 3

CPG revenue growth across routes to market

By connecting customers and data moments, direct-to-consumer CPG brands can boost business agility, operational efficiency, customer loyalty, and growth.

CX agility fuels growth and maximizes outcomes

Learn how customer experience (CX) agility can help you adapt to changes in the needs and market conditions for consumer products.

The growth opportunity in consumer products

Offer personalized customer experiences across multiple touch points by scaling at the speed of business with agile solutions.

Direct to consumer is the new growth channel

Explore five business goals you can achieve by embracing direct-to-consumer strategies to fuel business growth.

Create the perfect store with trusted sales reps

By empowering sales reps in the field to build brand loyalty, you can provide exceptional brand experiences and retail execution.

Five myths about consumer products and the modern buyer

Understand the growth opportunities for CPG companies and how you can succeed at the retail shelf by debunking some common myths associated with today’s consumers and the retail space.

Grow your CPG business with SAP Customer Experience solutions

Profitable commerce – everywhere

Seize market opportunities and drive growth on an enterprise-grade e-commerce platform.

Trust and engagement with customer data solutions

Crush revenue and growth targets with customer identity and access management, data privacy, and a cloud-based customer data platform.

Customer engagement that wins lifetime loyalty

Attract, convert, and retain the right customers with intelligent marketing while privacy policies evolve.

Find more CPG solutions

Check out industry trends, challenges, and opportunities, and explore our full range of SAP solutions that can meet your business needs.



3Source: Promotion Optimization Institute

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