Grow your business, brand, and customer loyalty
Build market share and profits with an intelligent strategy
Rethink customer engagement, deliver seamless omnichannel experiences, and build hyperconnected networks to win the market.
Turn sales reps into trusted advisors
Optimize retail store experiences by empowering field sales reps to build brand loyalty with visit planning and preparation.
Make the right moves to transform store execution
Debunk common myths associated with the consumer and retail space and understand the growth opportunities ahead and how to succeed at the retail shelf.
Direct-to-consumer models are booming
Own the entire consumer journey, build relationships, and leverage all the data to create a fan base and generate revenue.
Becoming more responsive in a post-COVID era
Fine-tune your business model and strategy for a fast-evolving selling landscape and a brighter digital future for your brand.
Meeting consumer needs with certainty
Hear how a brand is letting consumers own their experience with a superior cross-channel experience and seamless customer service.
Delivering the aloha spirit to consumers worldwide
Hear how Maui Jim uses e-commerce to create end-to-end digital commerce and become one of the fastest-growing sunglass brands.
Accelerate revenue growth across routes to market
Lead the market by identifying consumer needs, delivering outcomes, and running with operational excellence and innovation.
Deliver on your brand promise every time
Make your consumer experience more engaging and responsive while driving revenue and growth across sales, marketing, and commerce.
Capitalize on the new era of consumer products
Review the top priorities and emerging opportunities for consumer goods companies and critical methods that can help address them.
Get closer to customers with insight and agility
Create an exceptional and consistent customer experience across every touch point with SAP Customer Experience solutions.
Grow your direct-to-consumer channel
Own the consumer journey, build relationships, and leverage your data to create a consumer fan base and generate revenue.
Reset, reinvent, and reinvigorate your business
Tune your direct business model and strategy for a fast-evolving selling landscape and a brighter digital future for your brand.
What customers are saying
See how consumer products customers use SAP Customer Experience solutions to drive revenue and profitability.
Discover the best practices and strategies De'Longhi uses to create a consistent and exceptional customer service experience.
Hear how Brakes Bros shifted from a B2B model to direct to consumer by building a business-to-consumer channel in seven days.
Take a look at how Robert Bosch honed its competitive edge by unifying 15 legacy systems and realigning organizational structures.
Run a customer-centric business
Expand your geographic reach, product offers, and business models while creating direct relationships and delivering promises consistently.
See how DTC can be a new growth model for consumer products brands and provide channel resilience.
Get the first purchase with the right acquisition strategy and tactic.
Apply data-driven insights to deliver on your brand promises.
Leverage customer data across your enterprise.
Build customer profiles for more targeted and effective media and ad purchases.
Find more consumer and packed goods solutions
Learn more about industry trends, challenges, and opportunities, and explore our full range of SAP solutions to meet all your business needs.