SAP Emarsys features
Personalized omnichannel engagement
Use operational and customer data to drive intelligent, contextual engagement on any channel.
Create new revenue streams across the entire experience, allowing brands to:
Connect intelligence across the business—from ERP and business analytics to referral marketing—and engage in real time using web tracking, APIs, open data access, and relational data models.
Extend the value of your investment using direct integrations with SAP S/4HANA, SAP Customer Experience, and the broader SAP ecosystem.
Accelerate execution and launch omnichannel campaigns faster AI-driven tools and automations.
Enable targeted, AI-informed engagement across email, web, SMS, mobile apps, digital ads, conversational channels, and mobile wallets, as well as in store.
Channel-agnostic, AI-powered personalization
Increase your understanding of customer engagement and drive profitable growth with embedded AI, including tools, insights, and analytics.
Utilize insights to make smarter, data-driven decisions and help you:
Use AI to quickly generate creative content and deliver relevant, timely, channel-specific messages.
Activate intelligent offers based on customer status, predicted behavior, and channel preferences, from first-time buyers to users likely to convert.
Launch AI-driven automations aligned with business goals using prebuilt use cases and reusable personalization tokens.
Gain insight into performance, including in-store metrics, return data, and lifecycle analytics, to continuously refine engagement strategies.
Customer loyalty built across every touchpoint
Create meaningful interactions in key moments, strengthening relationships and increasing customer lifetime value.
Brand loyalty that keeps customers coming back
Deliver engaging offers informed by customer status and predicted behaviors—from your most loyal customers to those who may disengage.
Enhance campaigns with drag-and-drop personalized loyalty content fueled by connected data, such as customer tier status, points, offers, and rewards.
Access diverse reward types that motivate actions, deepen engagement, and encourage repeat purchases.
Deploy loyalty campaigns with prebuilt, AI-powered tactics that accelerate membership growth and drive reward redemption.
B2B account engagement at scale
Generate predictable, profitable revenue through personalized, connected B2B experiences, including commerce interactions, marketing journeys, and sales engagements.
Use integrated marketing, commerce, and sales data to:
Encourage collaboration by enriching customer and account profiles with commerce, sales, and behavioral data—synchronizing online and offline signals.
Use proven, AI-infused B2B use cases to accelerate time-to-market, personalize outreach, and scale engagement.
Automate nurture programs, track engagement to identify high-value opportunities, and equip sales teams with customizable, on-brand campaigns informed by data from recent client interactions.
Measure engagement KPIs and revenue impact, compare sales campaign performance, and refine future campaigns using AI-driven insights.
Explore the latest release highlights and product road map
Release highlights
Learn about omnichannel and AI innovations that help improve productivity, inspire creativity, and power personalized customer engagement.
Additional features
Check out our latest innovations including expanded channel capabilities, new data connectors and APIs, plus AI-powered content and analytics for marketers.
Road map
Explore planned innovations, features, and functionalities for the SAP Emarsys solution.