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E-Commerce Platform

An integrated and scalable enterprise-grade digital commerce platform can help you fuel innovation and drive profitable growth.
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What’s in store for digital commerce in 2023 and beyond

Get ready to unlock greater profitability, sustainability, and resilience. Hear valuable insights from B2B and B2C digital commerce experts, thought leaders, and practitioners.

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As market uncertainty persists, your organization can drive more value from commerce investments that can help you:

  • Stay agile and innovative to react to a rapidly evolving market
  • Deliver optimized customer experiences based on intelligence
  • Get equipped with enterprise-wide data management capabilities

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New customer experience models

Learn how emerging technologies come together to create exceptional experiences

March 28 | Register now

Explore SAP Commerce Cloud

Our enterprise-grade e-commerce solution enables B2C and B2B organizations to deliver engaging and profitable commerce experiences.

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One integrated office

Leverage enterprise-wide data to make intelligent decisions.

Intelligent personalization

Drive transactions that boost customer loyalty and company profit.

Agile innovation

Launch new business models (such as D2C, subscriptions, marketplaces, and recommerce) on a single platform.

Composable commerce

Incorporate a flexible, extensible, and modular approach to differentiate your experience.

Unified commerce

Reduce your limitations and grow across channels on a single platform designed for B2B and B2C, multibrand, and multigeographical.

Gain agility and deliver profitable growth through digital commerce

Staying agile is key to delivering an outstanding customer experience (CX) that differentiates your business and creates loyal customers.

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CX agility for digital commerce

An agile CX strategy can help you navigate a volatile marketplace and meet the ever-changing needs of customers today – and far into the future.

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How to expand digital commerce profitability

Leaders we surveyed are tapping e-commerce technology to navigate an economy transformed by better-informed buyers and the lingering and transformative effects of a global pandemic.

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Future-proofing your commerce business

By incorporating a composable approach into your digital commerce strategy, you can achieve commerce agility.

See how commerce customers
succeed with SAP

B2B
Improving profits with digital commerce

See how tech firm Kodak improved its B2B commerce experience with a new e-commerce site.

Read the customer story
B2B
Cutting support calls and inquiries

Learn how a consumer-like e-commerce site reduced costs for drinks wholesaler Breakthru Beverage.

Read the customer story
B2B
30% more efficient checkout process

Discover how tech company Tessco overhauled its e-commerce business and elevated the customer experience.

Read the customer story
B2B2C
Harnessing enterprise-wide data

Hear how trailer manufacturer Horizon Global combined customer, product, financial, and supply chain data.

Watch the video
B2C
35% increase in online sales

Explore how fashion brand LK Bennett combines an inspirational brand experience with ease of shopping.

Read the customer story
B2C
30% lift in average basket value

Find out how fashion retailer Penti is delivering better customer experiences in store and online.

Read the customer story
B2B and D2C
60% faster launches of new online shops

Learn how skin care company Beiersdorf increased its D2C business by 300%.

Read the customer story
B2C
150 countries on one platform

See how sunglasses brand Maui Jim went mobile-first across countries to make buying experiences easier.

Read the customer story

What are analysts saying about SAP Commerce Cloud?

Gartner applauds SAP for digital commerce again

See why Gartner has named SAP a Leader in the “Magic Quadrant for Digital Commerce” in eight consecutive reports.

Paradigm B2B awards SAP Commerce Cloud 10 medals

Learn why SAP Commerce Cloud medaled in 10 of 12 categories in the Paradigm B2B Combine report and was praised for its ability to support complex B2B use cases.

Get 5 weeks of curated content focused on B2B digital commerce

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Kick-start your B2B commerce strategy

As digital commerce rapidly evolves, how can it benefit your business-to-business (B2B) operational efficiency, customer loyalty, and sales growth? Let us help you start reimagining your B2B commerce strategy.

By subscribing to our B2B Commerce Newsletter, you’ll gain access to:

  • A newsletter series that arrives every Wednesday for the next five weeks
  • A curated collection of our exclusive research, thought leadership articles, and real-world business examples – all designed to help you navigate the world of B2B commerce

After signing up, you can opt out of our communications at any time.

Frequently Asked Questions

A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfillment scenarios, such as “buy online pick up in store” or “buy online return in store.”

A headless commerce platform is one in which the consumer-facing presentation layer is decoupled from the primary back-end, operational layer and connected through open APIs. This allows the business to continually add or enhance the experiential elements of the shopping and buying experience without affecting the core functionality of the platform. It also enables new selling channels such as social media marketplaces, mobile apps, in-store kiosks, and more, with minimal development needed by IT.

Learn more

While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition. It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy.

hybris’ industry-proven, cloud-based e-commerce and digital marketing solutions are now available as SAP Commerce Cloud – a part of the SAP Customer Experience portfolio.

Learn more

Composable commerce extends modularity principles that empower business users to construct commerce experiences using low-code tools. 

There are many benefits to a fully composable commerce platform, but big tradeoff for that extra freedom and flexibility. To succeed with fully composable commerce, you need a high degree of digital maturity and skilled IT resources. You can expect higher initial costs because this approach usually means stitching together multiple best-of-breed solutions, which brings another layer of complexity, from licensing costs to maintenance.

However, for the remaining 90% of businesses, SAP’s “fit for purpose” approach is more suitable: a front end that is decoupled from the back end (headless) through API integration, and modular, stable core functionality that is augmented by micro and macro services in areas of differentiation where high agility is required. This approach reduces delay, risks, complexities, and implementation costs so you can capitalize on the benefits quickly.

Unified commerce is the ability to handle all your digital commerce business from a single platform. This includes:

  • Engagement across channels (online, mobile, social, voice, and others) 
  • Various business models (B2B, B2C, D2C, B2B2C, marketplace, subscription, recommerce, and so on)
  • Multibrand and multigeographical
  • Self-service coupled with the ability for human-assisted support
  • Comprehensive core capabilities from discovery to delivery with headless composability and extensibility for unique differentiators
  • Compliance, scalability, and increased security for the most complex businesses
  • Always-on reliability
  • Continuous innovation with regular updates along with compliance and security patches

With unified commerce, you can help your business grow without limitation on a single commerce platform.

Questions? Get in touch!

*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, Yanna Dharmasthira, 10 August 2022

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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