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E-Commerce Platform

An integrated, scalable enterprise e-commerce platform can help you fuel innovation and drive profitable growth.

Reinvent, simplify, and strengthen your e-commerce business

Success in online sales today requires agility, intelligence, and an e-commerce platform that can adapt and scale as your digital business grows. 

The right e-commerce platform has a rich set of features to drive profitable commerce and help you:

  • Capitalize on emerging revenue opportunities quickly
  • Unlock enterprise-wide, data-driven intelligence to drive profitable growth
  • Strengthen your business on a proven global e-commerce platform


SAP named a Leader eight times in a row

Learn why in the 2022 Gartner “Magic Quadrant for Digital Commerce.”

Explore e-commerce platform solutions from SAP

Our enterprise-grade e-commerce solutions enable you to seize growth opportunities on demand.


We offer advanced e-commerce features to support multiple business models through:

  • Extensible e-commerce solution with a rich partner ecosystem
  • API-enabled, omnichannel online shopping experiences
  • Tight integration to fuel consistently profitable outcomes
  • Intelligence to power personalized experiences at scale
  • Industrial-strength digital product with a global reach 


Webcast: Continuous Commerce Innovation

Learn how SAP Commerce Cloud uses data-driven intelligence to achieve growth.

Gain agility to transform your customers’ experiences

Staying agile is key to delivering an outstanding customer experience (CX) that differentiates your business in today’s hypercompetitive markets. 

CX agility for B2B enterprises

Get insights into how to increase business-to-business (B2B) buyers’ satisfaction and retention by understanding and acting on key moments in their journeys.

CX agility for retail businesses

Learn how today’s retail enterprises must embrace CX agility to optimize every sales channel and maximize customer loyalty and spend.

CX agility for consumer brands

See how an agile CX strategy can help you navigate a volatile marketplace and meet the ever-changing needs of customers today – and far into the future.

What are analysts saying about digital commerce solutions from SAP?

Gartner applauds SAP for digital commerce again

See why Gartner has named SAP a Leader in the “Magic Quadrant for Digital Commerce” in eight consecutive reports.

Forrester: Total Economic Impact of SAP solutions

Check out Forrester’s TEI report to understand the potential return on investment when deploying SAP Commerce Cloud and SAP Customer Data Cloud solutions. 

Don’t miss out – take action now!

Kick-start your B2B commerce strategy

As digital commerce rapidly evolves, how can it benefit your business-to-business (B2B) operational efficiency, customer loyalty, and sales growth? Let us help you start reimagining your B2B commerce strategy.

By subscribing to our B2B Commerce Newsletter, you’ll gain access to:

  • A newsletter series that arrives every Wednesday for the next five weeks
  • A curated collection of our exclusive research, thought leadership articles, and real-world business examples – all designed to help you navigate the world of B2B commerce

After signing up, you can opt out of our communications at any time.

Frequently Asked Questions

A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfillment scenarios, such as “buy online pick up in store” or “buy online return in store.”

A headless commerce platform is one in which the consumer-facing presentation layer is decoupled from the primary back-end, operational layer and connected through open APIs. This allows the business to continually add or enhance the experiential elements of the shopping and buying experience without affecting the core functionality of the platform. It also enables new selling channels such as social media marketplaces, mobile apps, in-store kiosks, and more, with minimal development needed by IT.

While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition. It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy.

hybris’ industry-proven, cloud-based e-commerce and digital marketing solutions are now available as SAP Commerce Cloud – a part of the SAP Customer Experience portfolio.

Questions? Get in touch!

*Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, Yanna Dharmasthira, 10 August 2022

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

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