An e-commerce platform to drive profitable innovation
Reinvent, simplify, and strengthen your e-commerce business
Success in online sales today requires agility, intelligence, and an e-commerce platform that can adapt and scale as your digital business grows.
Explore e-commerce platform solutions from SAP
Our enterprise-grade e-commerce solutions enable you to seize growth opportunities on demand.
We offer advanced e-commerce features to support multiple business models through:
Gain agility to transform your customers’ experiences
Staying agile is key to delivering an outstanding customer experience (CX) that differentiates your business in today’s hypercompetitive markets.
CX agility for B2B enterprises
Get insights into how to increase business-to-business (B2B) buyers’ satisfaction and retention by understanding and acting on key moments in their journeys.
CX agility for retail businesses
Learn how today’s retail enterprises must embrace CX agility to optimize every sales channel and maximize customer loyalty and spend.
CX agility for consumer brands
See how an agile CX strategy can help you navigate a volatile marketplace and meet the ever-changing needs of customers today – and far into the future.
See how commerce customers
succeed with SAP
Learn how commercial printing company Eastman Kodak built an intuitive, experience-driven Web portal for customers.
See how technology provider to the wireless industry Tessco overhauled its e-commerce business and elevated CX using SAP software.
Discover how sunglasses brand Maui Jim went mobile-first across 150 countries to make buying experiences easier.
Find out how lifestyle brand New Era drives maximum value for 500 top sports brands by delivering richer shopping experiences.
What are analysts saying about digital commerce solutions from SAP?
2022 Gartner® Magic Quadrant™ for Digital Commerce*
See why Gartner has named SAP a Leader in the Magic Quadrant for Digital Commerce in eight consecutive reports.
Forrester: Total Economic Impact of SAP solutions
Check out Forrester’s TEI report to understand the potential return on investment when deploying SAP Commerce Cloud and SAP Customer Data Cloud solutions.
Frequently Asked Questions
A digital commerce platform enables you to sell products, solutions, and services digitally – either through a typical online store or other digitally connected devices, such as mobile phones, wearables, connected cars, and IoT devices. It also allows you to include your physical stores in your digital commerce strategy, especially for omnichannel fulfillment scenarios, such as “buy online pick up in store” or “buy online return in store.”
A headless commerce platform is one in which the consumer-facing presentation layer is decoupled from the primary back-end, operational layer and connected through open APIs. This allows the business to continually add or enhance the experiential elements of the shopping and buying experience without affecting the core functionality of the platform. It also enables new selling channels such as social media marketplaces, mobile apps, in-store kiosks, and more, with minimal development needed by IT.
While both can be seen as different terms describing the same thing, e-commerce means selling products online, usually through a typical online store. Digital commerce expands that concept by including all the touch points and processes throughout the entire customer journey. This means that all the tools, processes, and technologies used to create the online offer are critical to the overall definition. It also encompasses the inclusion of physical sales channels, such as your store network, into your digital commerce strategy.
hybris’ industry-proven, cloud-based e-commerce and digital marketing solutions are now available as SAP Commerce Cloud – a part of the SAP Customer Experience portfolio.