technical-name
000000000008902149
is-monthly
true
SAP Customer Loyalty Management
Earn lasting customer loyalty when powerful insights drive meaningful experiences.
What is SAP Customer Loyalty Management?
SAP Customer Loyalty Management is an application that delivers personal, experiential, and relevant loyalty programs to customers.
Create experiences that extend your brand presence and culminate in customer advocacy by:
Harnessing first-party data more effectively.
Running global loyalty programs from one place.
Joining or launching loyalty alliances.
Scaling programs and proving their value.
Customer loyalty is on the move
Ensure your brand is the destination. Join our experts to learn how you can supercharge your loyalty programs.
Key benefits
Gain deep insights into your customers
Drive lasting loyalty and growth with insights based on customer data from SAP Business Suite and your entire enterprise.
Foster lifelong customer relationships
Spark a sense of community through a series of meaningful connections that turn customers into loyal advocates.
Quantify tangible value and prove business impact
Refine strategies for increased profitability, enhance customer engagement, and optimize marketing efforts based on precise financial insights.
Key features
Brand programs
Define and scale programs across multiple brands, markets, or loyalty models through a central location
Manage complex loyalty schemes, from traditional earn-and-burn offers to personalized experiential programs
Partner alliances
Create loyalty coalitions with other brands
Expand earning opportunities and offer rewards with an alliance that helps gain market share.
Customer wallets
Use a cloud-based wallet as a loyalty profile for basket analysis
Enhance segmentation and targeted marketing processes
Promotion performance and financial audit
Turn loyalty programs into measurable growth engines by utilizing customer insights
Prove the value of loyalty programs to drive sustainable business impact
Pricing
Build a business case
The State of E-commerce, Q3 2026
Dive into the trends and socioeconomic factors impacting the state of e-commerce for Q3 2026 and get best practices on how to win in the second half of the year.
B2B Buyer Loyalty Index 2025
Learn how companies can build trust and drive loyalty-led growth by connecting data, personalizing interactions, and aligning customer experience with core operations.
2025 Global Customer Loyalty Index
Explore insights from the Customer Loyalty Index 2025: True Loyalty is fading—brands must win with emotional engagement and AI-driven personalization based on feedback from 10,000 global consumers.
Request a meeting
Interested in SAP Customer Loyalty Management? Connect with one of our experts for a detailed walkthrough of the product and its benefits.