What is SAP Emarsys Customer Engagement?
Our customer engagement platform can help you deliver personalized, real-time engagements at scale that increase retention and loyalty.
Accelerate time to value, meet customers where they are with what they want, and produce measurable results with real-time, scalable personalization.
We’re a leader in 36 G2 categories and regions
G2 positioned SAP Emarsys Customer Engagement as an industry leader across numerous digital marketing categories, most notably atop Loyalty Solutions and Implementation. We are humbled and honored by our wonderful customers and reviewers!
Accelerate time to value, meet customers where they are with what they want, and produce measurable results with real-time, scalable personalization.
We’re a leader in 36 G2 categories and regions
G2 positioned SAP Emarsys Customer Engagement as an industry leader across numerous digital marketing categories, most notably atop Loyalty Solutions and Implementation. We are humbled and honored by our wonderful customers and reviewers!
See how customers are succeeding with SAP Emarsys Customer Engagement
Explore how fashion label LK Bennett transformed online shopping to improve customer satisfaction.
Discover how South Shore Furniture transformed customer engagement strategies to reach more customers.
Learn how confectioner Ferrara’s omnichannel marketing strategies increased customer engagement.
See how retailer Beauty Pie delivers personalized experiences and matches the right products to each customer.
See how clothing brand PUMA Europe identifies engaged customers and motivates them to purchase.
Find out how barbecue manufacturer Char-Broil deployed a solution that offers rich marketing automation.
Explore how fashion retailer JOY enhances shopping with personalized, timely, and relevant engagements.
Learn how fitness solution provider adidas Runtastic delivers millions of personalized messages every day.
Our e-mail marketing strategy is enhanced with a range of other touch points. SAP Emarsys Customer Engagement allows us to streamline the customer experience post- and even pre-purchase to ensure visitors do not see irrelevant content.
Chris H., CRM Manager, Mid-Market Organization
It’s really marketer friendly and really easy to use if you’re a small team or even just an individual.
Jonathan M., CRM Manager, Gibson Brands, Inc.
It is straightforward to use and integrates seamlessly with SAP's e-commerce platform. The reporting and out-of-the-box attribution models are first-rate. The preconfigured campaigns save time. The ongoing support is amazing.
David P., CRM & Loyalty Manager, Bapcor Limited
SAP Emarsys Customer Engagement enables the ability to shift away from static marketing campaigns to more personalized and focused campaigns for our customers. This capability allows us to be more efficient with our spending and resources.
Jimmy C., Senior Manager of User Experience, The RoomPlace
What are analyst firms saying about SAP Emarsys Customer Engagement?
Personalization drives customer lifetime value
See why digital marketing leaders focus on personalization and why SAP is named a Leader in the 2022 Gartner® Magic Quadrant™ for Personalization Engines.*
SAP Emarsys Customer Engagement "delivers a marketer-centric solution"
Evaluate 13 e-mail service providers and discover why we’re identified as a strong performer in The Forrester Wave™: Email Marketing Service Providers, Q1 2022.
Resource Center for SAP Emarsys Customer Engagement
Discover how marketing agility leads to superior ROMI and increased customer lifetime value from Aberdeen and SAP.
Join a panel of customer experience leaders to learn why first-party data is the key to strengthening customer loyalty.
Hear market leaders and analysts, including Forrester, detail the priorities that drive experiences and growth for retail brands.
Find out how you can put mobile front and center in the omnichannel marketing mix with SAP Emarsys Customer Engagement.
Hear from industry experts and peers as they share marketing insights and strategies that help drive effective customer engagement.
Level up your marketing skills with the Emarsys Performance Series with use-case examples, best practices, and expert advice.
Frequently Asked Questions
Customer lifetime value (CLTV) increases when a brand builds meaningful customer relationships and strengthens consumer loyalty. The SAP Emarsys Customer Engagement solution helps companies achieve this critical goal by delivering highly personalized omnichannel engagements, which result in customers purchasing more often and spending more on goods and services.
Personalization is key to increasing CLTV. Read this report to analyze personalization engine vendors and find the right fit for your business.
SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from the SAP Customer Experience portfolio. It empowers marketers to build, launch, and scale real-time, personalized marketing campaigns that grow CLTV with intelligent omnichannel interactions. With SAP Emarsys Customer Engagement, marketers can:
- Accelerate time to value
- Deliver real-time, one-to-one personalization
- Engage with customers on almost any channel
- Produce measurable business results
Watch this video to see SAP Emarsys Customer Engagement in action.
Yes. SAP Emarsys Customer Engagement has built-in marketing analytics tools that allow businesses to accurately measure marketing and commercial impact, make smarter data-driven decisions, and forecast campaign performance to drive the best outcomes.
Want to learn more about these marketing analytics tools? Read the solution brief.
Yes. SAP Emarsys Customer Engagement empowers marketers to deploy marketing automation across channels more easily, from single-channel campaigns to sophisticated personalized omnichannel journeys.
Want to discover how SAP Emarsys Customer Engagement helps deliver omnichannel experiences? Watch this video.
Yes. SAP has marketing solutions for B2C companies that span the back office to the front office and the lead-to-cash lifecycle.
SAP Emarsys Customer Engagement is the omnichannel customer engagement solution from SAP Customer Experience. This solution is purposely built to empower marketers to deliver personalized, cross-channel marketing campaigns and increase CLTV. Its core capabilities include:
- Integrated data layers
- Channel-agnostic personalization engine
- Marketing automation
- Built-in intelligence, analytics, and reporting
- More than 60 prebuilt strategies and tactics for different industries and verticals
- Omnichannel applications and integrations
- Integrated loyalty solutions
Learn more about B2C solutions from SAP Emarsys Customer Engagement.
Yes. SAP has marketing solutions for B2B companies that span the back office to the front office and the lead-to-cash lifecycle.
The account engagement option for SAP Emarsys Customer Engagement builds on the core omnichannel customer engagement solution and helps marketing support sales through:
- A shared customer view across sales, marketing, commerce and more
- Omnichannel marketing automation
- Collaborative and on-behalf marketing campaigns
- Prebuilt B2B industry tactics
- Accurate reporting of marketing campaign impact on revenue
Learn more about B2B solutions SAP Emarsys Customer Engagement, account engagement option.