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Customer Identity Management

Create frictionless digital experiences across devices, brands, and channels that turn anonymous online visitors into known, loyal customers.
 

RAAS and Social Login

Identify and engage customers with registration-as-a-service (RAAS) and Social Login. 

Seamless and secure customer access

Offer seamless, secure access through federation standards; single sign-on functionality; and risk-based, multifactor, and password-less authentication options.

Network-protected identity

Benefit from our network-protected identity approach to information security with account harvesting detection and specialized protection against account takeover and DDoS attacks.

Enterprise Preference and Consent Management

Build transparency into your online interactions with consumers, put them in control of their own data, and protect your business from regulatory risk.
 

Workflows for customer consent and preferences

Use preconfigured workflows to capture and enforce customer consent and preferences during registration and login, even when terms and business needs change.

Centralized, searchable data store

Create a centralized, searchable data store for all preference and consent data to better respond to customer and regulatory auditor requests.

Customizable self-service preference centers

Enable customers to control their own personal data and exercise data-subject access rights under GDPR through customizable self-service preference centers.

Customer Profile Management

Manage customer data in a holistic, responsible way to gain deeper audience insights and offer more trusted, relevant experiences.
 

Unified customer profiles

Build and store unified customer profiles easily in a flexible, fully indexed cloud database with a dynamic schema.

Customer profile orchestration

Orchestrate customer profiles via integrations that enable bidirectional data flows between marketing, sales, and service applications. 

Profile data governance

Manage and govern profile data effectively and efficiently across the entire customer lifecycle through a powerful visual console.

Global Compliance for Global Enterprises

Keep your business compliant with a wide-range of local, regional, and global requirements for handling customer data.
 

Worldwide terms of service compliance

Comply with current terms of service for over 25 social networks and identity providers (IdPs) around the globe.

Regional compliance

Support compliance with regional laws, like Canada Anti-Spam Legislation, the U.S. CAN-SPAM Act, and the EU Opt-In Directive.

WCAG and ADA compliance

Aid compliance with Web Content Accessibility Guidelines (WCAG) and the Americans with Disabilities Act (ADA).

Integrated HIPAA compliance

Ensure compliance with the HIPAA Security Rule, HIPAA Privacy Rule, and HIPAA breach notification requirements.

Release Highlights

Explore new features, functions, and highlights in the latest release of SAP Customer Data Cloud solutions.

Road Map

View our road map to explore your current options, as well as planned innovations and future features and functions.
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