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Grow your business by unlocking the power of customer data

Use data-driven insights to understand your customers, engage with them confidently, and deliver on your brand promises.

Product Overview

Our customer data solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences.

SAP Customer Data Platform SAP Customer Identity and Access Management (CIAM) for B2C SAP Enterprise Consent and Preference Management SAP Customer Identity and Access Management (CIAM) for B2B

Frequently Asked Questions

What are customer data solutions?
Why is customer identity and access management important and how does SAP help?
How can customer data management solutions from SAP help build customer trust and loyalty?
What is SAP Customer Data Platform?
What do evolving data privacy regulations, such as GDPR, CCPA, and LGPD, mean for businesses?

See how customers are succeeding with SAP

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Resource Center

Customer Stories Videos and Online Events Industry Research and Product Information
Customer Story
Countdown

Learn how Countdown offers omnichannel experiences that delight customers at more than 180 grocery stores across New Zealand.

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Customer Video
Casey’s

Find out how Casey’s improved customers’ shopping experiences with a new and improved app that generates 60% of its revenue.

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Customer Video
Valora

See how Valora delivers personalized customer experiences in its first chain of cashier-free convenience stores with help from SAP Customer Data Cloud. 

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Customer Story
News DNA

Learn how valuable customer insights enable News DNA to improve content strategy and attain higher customer retention rates.

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Customer Video
BCD Travel

Learn how BCD Travel is building its third-generation traveler identity
management system for better customer service with SAP Customer Data Cloud.

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Customer Video
Maxim Integrated

Find out how this Fortune 500 company and semiconductor market leader improves revenue with a seamless e-commerce experience.

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Customer Video
FranklinCovey

See how FranklinCovey scales its business and keeps customer data secure with SAP Customer Data Cloud.

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Customer Video
dōTERRA

Discover how doTerra delivers an improved customer experience and grows its business.

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Customer Story
Globus

Find out how SAP Customer Data Cloud helps Globus, one of Germany's most popular multipurpose shopping destinations, improve the customer experience with rewards programs and other services.

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Demo
See SAP Customer Data Platform in action

Learn how SAP Customer Data Platform can help you grow your business.

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Online Event
Create a business case for customer data platforms

Discover why experts from Constellation Research and SAP Customer Experience solutions believe customer data platforms can help grow your business.

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Online Event
Find out what’s hot in the customer data kitchen

See experts from SAP Customer Experience solutions explore the benefits of customer data solutions while tasting spicy hot wings.

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Online Event
Pave a path to data-driven customer experiences

Learn why a foundation for customer data is key to delivering market-differentiating experiences in today’s digital-first economy.

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Online Event
Hear compelling customer experience stories

Check out Customer Confidential, a webinar series that explores the hottest topics in data, commerce, and customer experience.

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Online Event
Explore the cutting edge of data-driven customer experience

Join experts from SAP, Netconomy, and KuppingerCole to explore why you should consider a customer data platform as a customer experience strategy centerpiece. 

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Video
Build customer trust through consent-based engagement

See how a holistic consent and preference data management solution can build customer trust and protect against regulatory risk.

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Video
Turn anonymous visitors into loyal customers

Find out how SAP CIAM and consent data management solutions can help you build trusted customer relationships.

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Video
Explore SAP Enterprise Consent and Preference Management

Build trust with transparency and address global and regional data privacy regulations.

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Online Event
Three keys to Maxim Integrated’s digital transformation success

Discover how Maxim Integrated drives world-class digital experiences with first-party data.

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Online Event
How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn about the customer experience benefits of centralizing B2B customer data management.

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Online Event
Data privacy is going mainstream

Join a panel of data privacy and customer experience experts to explore why customer trust is the link between exceptional customer experiences and regulatory compliance with GDPR, CCPA, and beyond.

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Industry Brief
How retailers can build lasting customer loyalty

Find out how to create a single picture of a customer across all channels to deliver personalized engagement at scale.

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Report
Provide a new level of personalization

Create exceptional data-driven customer experiences with insights from business and IT leaders gathered by Oxford Economics.

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Analyst Report
Exceeding customer expectations with a next-generation customer data platform

See how customer data platforms can activate exceptional customer experiences in this report from 451 Research, part of S&P Global Market Intelligence. 

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Analyst Report
Forrester: SAP is a leader in CIAM solutions

See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report. 

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Solution in Detail
Better together: SAP Customer Data Cloud and SAP Commerce Cloud

Find out how your business can benefit from integrating SAP Customer Data Cloud with SAP Commerce Cloud.

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Solution in Detail
Better together: SAP Customer Data Cloud and SAP Marketing Cloud

Discover the benefits of integrating SAP Customer Data Cloud with SAP Marketing Cloud.

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Solution Brief
Building more trusted and valued customer relationships

See how SAP Customer Data Cloud can help your business build better relationships with customers through transparency and trust.

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Solution Brief
Developing trusted business relationships

Discover how SAP Customer Identity and Access Management for B2B can help you build trusted business-to-business relationships at scale.

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White Paper
Data privacy goes mainstream: An unexpected opportunity for customer experience

Discover the foundations of a data privacy strategy that can strengthen customer trust.

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General Brochure
SAP Customer Identity and Access Management for B2C

Consider a single cloud platform solution that can help you turn unknown online visitors into known, loyal customers.

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General Brochure
SAP Enterprise Consent and Preference Management

Find out how this cloud platform helps build trust with customers and address data privacy and protection requirements.

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