• Manage the entire lifecycle of customers’ and partners’ digital identities, consent, authentication, and authorization
• Simplify customer and partner access and reduce IT complexities with business policy-based access control and organizational access management
• Remove friction from user journeys with self-service registration, single sign-on, delegated administration, and progressive profiling features
• Protect against business risk by capturing and tracking users’ preferences and consent across the full user lifecycle

• Maintain proof of how, when, where, and why you collect and process customer data
• Implement a holistic solution for managing customer profiles, preferences, and consent
• Address many of the toughest requirements of the GDPR
• Provide transparency into how you collect and use customers' personal data 

Securely identify consumers across devices and channels to drive registrations and engagement, manage permissions and consent across the lifecycle, and transform data into unified customer profiles with three, tightly integrated products:

See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.