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Grow your business by unlocking the power of customer data

Use data-driven insights to understand your customers, engage with them confidently, and deliver on your brand promises.

Product Overview

Our customer data solutions can help you turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences.

Frequently Asked Questions

What are customer data solutions?

Why is customer identity and access management important and how does SAP help?

How can customer data management solutions from SAP help build customer trust and loyalty?

What is SAP Customer Data Platform?

What do evolving data privacy regulations, such as GDPR, CCPA, and LGPD, mean for businesses?

See how customers are succeeding with SAP

Resource Center

See how Valora delivers personalized customer experiences in its first chain of cashier-free convenience stores with help from SAP Customer Data Cloud.

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Learn how valuable customer insights enable News DNA to improve content strategy and attain higher customer retention rates.

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Learn how BCD Travel is building its third-generation traveler identity
management system for better customer service with SAP Customer Data Cloud.

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Maxim Integrated

Find out how this Fortune 500 company and semiconductor market leader improves revenue with a seamless e-commerce experience.

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See how FranklinCovey scales its business and keeps customer data secure with SAP Customer Data Cloud.

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Discover how doTerra delivers an improved customer experience and grows its business.

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Explore how this multinational company applied the latest cloud technology to support its customers with a single, friction-free marketplace for all services and offers.

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Find out how SAP Customer Data Cloud helps Globus, one of Germany's most popular multipurpose shopping destinations, improve the customer experience with rewards programs and other services.

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Explore the cutting edge of data-driven customer experience

Join experts from SAP, Netconomy, and KuppingerCole to explore why you should consider a customer data platform as a customer experience strategy centerpiece.

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Build customer trust through consent-based engagement

See how a holistic consent and preference data management solution can build customer trust and protect against regulatory risk.

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Turn anonymous visitors into loyal customers

Find out how SAP CIAM and consent data management solutions can help you build trusted customer relationships.

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Explore SAP Enterprise Consent and Preference Management

Build trust with transparency and address global and regional data privacy regulations.

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Three keys to Maxim Integrated’s digital transformation success

Discover how Maxim Integrated drives world-class digital experiences with first-party data.

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How Milliken puts credibility and simplicity at the core of its B2B e-commerce sites

Learn about the customer experience benefits of centralizing B2B customer data management.

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Data privacy is going mainstream

Join a panel of data privacy and customer experience experts to explore why customer trust is the link between exceptional customer experiences and regulatory compliance with GDPR, CCPA, and beyond.

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Exceeding customer expectations with a next-generation customer data platform

See how customer data platforms can activate exceptional customer experiences in this report from 451 Research, part of S&P Global Market Intelligence.

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Forrester: SAP is a leader in CIAM solutions

See why SAP is named a CIAM leader in the Forrester Wave™: Customer Identity and Access Management, Q4 2020 report.

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Identity exchange marketplace

Learn how you can put customer identity at the center of your CRM systems, CMS, e-commerce, analytics, and other customer engagement technologies.

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Solution in Detail

Better together: SAP Customer Data Cloud and SAP Commerce Cloud

Find out how your business can benefit from integrating SAP Customer Data Cloud with SAP Commerce Cloud.

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Solution in Detail

Better together: SAP Customer Data Cloud and SAP Marketing Cloud

Discover the benefits of integrating SAP Customer Data Cloud with SAP Marketing Cloud.

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Building more trusted and valued customer relationships

See how SAP Customer Data Cloud can help your business build better relationships with customers through transparency and trust.

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Developing trusted business relationships

Discover how SAP Customer Identity and Access Management for B2B can help you build trusted business-to-business relationships at scale.

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Data privacy goes mainstream: An unexpected opportunity for customer experience

Discover the foundations of a data privacy strategy that can strengthen customer trust.

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General Brochure

SAP Customer Identity and Access Management for B2C

Consider a single cloud platform solution that can help you turn unknown online visitors into known, loyal customers.

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General Brochure

SAP Enterprise Consent and Preference Management

Find out how this cloud platform helps build trust with customers and address data privacy and protection requirements.

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Questions? Get in touch!

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