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SAP Enterprise Consent and Preference Management

Make compliance a competitive advantage and build customer trust while handling data privacy complexity with ease.
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Win customer trust with robust consent and preference management tools from SAP

Scale across the globe with confidence by handling all your consent and preference data in a single platform to reduce regulatory risk and create a competitive advantage.


Address requirements of regional data protection laws, such as GDPR, CCPA, and LGPD. With SAP Enterprise Consent and Preference Management solutions, you can manage customer consent, preference settings, and data from a central platform. 

  • Features to address regional data privacy law compliance management
  • Self-service features for customer control of profile data
  • Bidirectional data flows for a unified digital customer profile

Elevate your customer data strategy

Learn the keys to building a customer data foundation from HBR.

Watch the on-demand Webcast

Key Benefits

Capture consent and preferences enterprise-wide

Present clear consent requests for requirements, such as terms of service, e-privacy policies, cookies, and consent marketing communication preferences.

Maintain audit-readiness

Collect, store, and track consent and preferences in a central repository within the right region, enabling access to a complete history or audit log.

Provide a self-service preference center

Let customers manage all aspects of their relationship with your brand by giving them control over their profile, consent, preference, and account information.

See how customers are succeeding with SAP

Building customer trust at scale

See how FranklinCovey addresses data privacy requirements while scaling a global business and strengthening customer trust.

Accelerating time to market

Discover how Insight Enterprises deployed a new, integrated e-commerce platform so it could better meet customer needs.

Key Features

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Centralized repository

  • Capture customer consent and preference data in a centralized, searchable data store in the right region
  • Access a seven-year consent and preference history to satisfy audits and customer requests
  • Synchronize customer data to globally enforce consent across every brand, channel, or device

Version control

  • Enable automatic triggering of new consent requests when business needs dictate
  • Store time-stamped and date-stamped updates in our audit-ready vault
  • Reflect up-to-date consent and preference data on every customer’s profile

Support for compliance with GDPR, CCPA, and LGPD

  • Allow customers to exercise data subject access rights with self-service preference centers
  • Enforce all changes in real time with downstream applications and services
  • Record transactions in the audit-ready vault in the regulation-specified data center to support compliance

Build a business case

Find the link between trust and revenue growth

Acquire and orchestrate personal data more ethically, respectfully, and consistently with insights from The Content Advisory. 

Build customer trust with consent management

See how SAP Enterprise Consent and Preference Management solutions help smooth customer onboarding and respect data privacy.

Support data privacy legislation in new markets

See how training provider FranklinCovey is meeting data protection requirements as it grows by centralizing consent management. 

Technical Information

This product is deployed in the cloud and is available as software as a service (SaaS), so you can access your software from any Web browser.

Access comprehensive product documentation

Browse our comprehensive library of online documentation, such as manuals and technical specifications.

Visit SAP Trust Center

Find the information you need on cloud performance, security, privacy, and compliance.

Get Started

Jump-start your implementation and drive ROI by collaborating with industry experts, consultants, and support engineers throughout your journey.

SAP Customer Experience Services

Deliver hyper-personalized customer experiences by strategically adopting the capabilities of your SAP Customer Data Cloud and SAP Customer Data Platform solutions with expert guidance from SAP Customer Experience services.

Enablement Service for SAP Customer Data Platform

Get knowledge transfer on key product capabilities and implementation topics, including use case prioritization, high level architecture, and roadmap recommendations for integrating SAP Customer Data Platform into the system landscape.

SAP Support Portal

Help keep your SAP solutions running at peak performance with IT experts and support services, including onboarding resources, long-term plans, embedded teams, remote technology support, and innovation strategies.

Community and events

Explore various enablement activities, network with other SAP customers in your region, and join webcasts to hear from our experts on technical and business topics, road maps, new releases, and more. 

Explore the product road map

SAP Enterprise Consent and Preference Management road map

View our road map to explore your current options as well as planned innovations and future features and functions.

Questions? Get in touch!

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