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Customer Experience (CX) and CRM Solutions

With connected commerce, marketing, sales, and service data, you can power your CX from demand to supply chain and delivery.

Make each customer experience matter

CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions provide end-to-end insights across the value chain, allowing you to connect real-time business data and signals to improve loyalty, customer retention, and revenue.  

Turn market opportunities into bottom-line realities

Exceptional customer experience begins with placing your audience at the center of all you do. Unify customer data across your enterprise and utilize AI to build unique profiles that can help you truly understand your customers and their preferences. 

Win customer trust and loyalty with intelligent engagement

AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation. 

Scale, grow, and future-proof your enterprise with end-to-end business models

Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.   

SAP BTP and SAP Customer Experience

Innovate to beat competitors and delight customers with integrated solutions.

Preview of the video on customer experience strategies and trends
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A quick guide to CX strategies and trends

Explore why sustainable and profitable business starts here. Hear industry leaders discuss important trends driving today’s product strategies.

Watch the video

Experiences that work for your customers

Find out why CX is more than a buzzword – it’s the key to business survival. Go beyond saying you’re providing great experiences ‒ deliver them.

Read the report

Questions? Get in touch!

² Gartner, Magic Quadrant for Digital Commerce, Jason Daigler, Yanna Dharmasthira, Sandy Shen, Penny Gillespie, Mike Lowndes, Aditya Vasudevan, 31 August 2021. 

³ Gartner, Magic Quadrant for Personalization Engines, Jason McNellis, Claire Tassin, Jennifer Polk, 19 July 2021.

⁴ Gartner, Magic Quadrant for Sales Force Automation, Adnan Zijadic, Ilona Hansen, Melissa Hilbert, Steve Rietberg, 4 August 2021.

Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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