SAP is named a Leader in digital experience platforms
Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019.
No other organization provides the resources, network, or expertise that keeps businesses running.
Build a connected customer journey based on empathy and trust with SAP C/4HANA, a suite of five industry-leading cloud solution portfolios, and SAP C/4HANA Foundation to help your business innovate, integrate, and be agile.
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“Kristin Morrison, Head of Digital, DC Thomson Media[The SAP Customer Data Cloud] was the ‘silver bullet’ that resolved this issue and allowed us to build out our own mini-network, creating, in effect, a multisite environment of shops and Web sites with a single login and preference center.”
Turn anonymous visitors into loyal customers.
Create seamless customer experiences and onboarding
Provide the data privacy and trust customers demand
Eliminate data silos for better contextual marketing
Offer customers transparency and control, while addressing GDPR compliance
Treat marketing as a trusted source of business.
Personalize customer experiences across your business
Build customer trust to develop ongoing relationships
Optimize marketing to drive revenue
Drive demand and growth for B2B marketers
“Damian Bott, Global Online Manager, Swinkels Family BrewersBecoming consumer-centric really means you should start connecting with your consumer and not think for them.”
“Marc Worrall, General Manager Digital Services, Operations & Quality Digital – Distribution, TUISAP Commerce really supported us to provide an integrated and cohesive customer experience no matter how or where a customer reaches out – whether online, via mobile, or in stores.
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Provide a superior and personalized omnichannel commerce experience.
Benefit from using a single commerce solution
Support all go-to-market models
Leverage industry-specific capabilities
Realize a fast ROI with prebuilt integrations
Exceed expectations with built-in flexibility
Improve sales with better selling experiences.
Save time and guesswork to accelerate sales
Guide sales reps through quotes and contracts fast
Model and manage sales territories and incentives
Embrace the future of selling
“Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaAThe digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.
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“Jack Rijnenberg, Director, Online Services, Markem-ImajeSAP Service Cloud has helped us achieve a services profitability improvement of 6% and a 60% increase in closed opportunities.”
Make service the heart of your customer experience.
Create a unified service experience
Develop an elite team of skilled experts
Deliver the next generation of self-service
Capture and understand customer feedback
Find out how you can create simple, connected digital customer experiences, and why SAP is named a leader in The Forrester Wave™: Digital Experience Platforms, Q3 2019.
Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.
Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.
Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.
Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.
Take advantage of the opportunities being created by digital disruptors, emerging technologies, and widespread connectivity with SAP Customer Experience solutions for industrial machinery and components.
Leverage a product- and policy-centric infrastructure to engage customers with the consistent and personalized omnichannel experience they demand and expect by using SAP Customer Experience solutions for insurance.
Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.
Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.
Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.
Empower even the most discerning consumers to enjoy an exceptional experience across all touchpoints – from researching and booking destinations to traveling and following-up post-travel – with SAP Customer Experience solutions.
Leverage the digital core to provide a great customer experience with utilities-specific solutions by SAP, as meter-centric relationships give way to multifaceted prosumer relationships, and traditional CRM is not enough.
Listen, understand, and deliver on your customers' intentions and interactions across all channels to win and close the experience gap by using SAP C/4HANA to meet their expectations.
How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?
As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?
Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.
SAP C/4HANA and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.
Explore the other cloud solution portfolios in the SAP C/4HANA suite.
See how the SAP C/4HANA suite brings together customer data, machine learning technology, and microservices to power real-time customer engagements across sales, service, marketing, and commerce.