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SAP Customer Experience has evolved CRM

Understand your customers and engage them with hyper-personalized experiences. Give them the freedom to explore and interact – and choose you.

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SAP Customer Experience solutions deliver personal, trusted, and connected customer experiences

Watch SAP CEO, Christian Klein, demonstrate how companies use SAP Customer Experience solutions to understand their audience, engage with customers, and deliver on their brand’s promise.

SAP CX LIVE: 2020 Keynote

The SAP Commerce Cloud solution is helping us stay true to our aloha spirit, allowing us to refine interactions in our sales, returns, and repairs workflows, which makes things a little bit easier and smoother for our customers.

Jim Ferolo, CIO, Maui Jim
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E-Commerce Solutions

Provide a superior and personalized omnichannel commerce experience.

Benefit from using a single commerce solution

Support all go-to-market models

Leverage industry-specific capabilities

Realize a fast ROI with prebuilt integrations

Exceed expectations with built-in flexibility

Uncover opportunities by unifying online and offline customer data

Learn more about SAP Commerce Cloud
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Customer Data Solutions

Know who your customers are and how they want to be treated.

Build hyper-personalized experiences with a dynamic customer data platform (CDP)

Scale and optimize your B2B value network, while reducing risk

Deliver frictionless engagements with customer identity and access management (CIAM)

Honor the true purpose of customer data throughout your organization

Build customer trust by giving them the transparency and control they demand

Address GDPR, CCPA, and other regional data privacy requirements

Learn more about SAP Customer Data Cloud

Franklin Covey has chosen
SAP Customer Data Cloud to help us remain customer-centric. Using a platform to house customer data in a single location and secure it ensures that our customers are always at the top of our priority list.

Blaine Carter, Chief Information Security Officer, Franklin Covey

The digital transformation of our sales helps us to place customers at the heart of what we do and to become more flexible, agile, and effective in the market.

Michael Stichnote, Global Head of eCRM and Sales IT, Henkel AG & Co. KGaA
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Sales Solutions

Improve sales with better selling experiences.

Save time and guesswork to accelerate sales

Guide sales reps through quotes and contracts fast

Model and manage sales territories and incentives

Embrace the future of selling

Power customer relationship management (CRM) with real-time customer data

Learn more about SAP Sales Cloud
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Service Solutions

Make service the heart of your customer experience.

Create a unified service experience

Develop an elite team of skilled experts

Deliver the next generation of self-service

Capture and understand customer feedback

Power engagements with high-confidence customer data

Learn more about SAP Service Cloud

Employees in more than 20 countries profit from consistent and complete information on customers and sales and service objects, which has also helped RRPS benefit from new business opportunities.

Lisa Hamma, Project Manager, Rolls Royce Power Systems AG​

We didn’t have transparency into our consumer engagement. The profile screen in the SAP Marketing Cloud solution gives us the cleanest 360-degree view for our marketers. Now, we are engaging consumers in the way they demand – in real time.

Sunny Mallavarapu, Digital Transformational Project Manager, Bosch
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Marketing Solutions

Treat marketing as a trusted source of business.

Deliver hyper-personalized customer experiences across your business

Build customer trust to develop ongoing relationships

Optimize marketing to drive revenue

Drive demand and growth for B2B marketers

Fuel omnichannel engagement with a dynamic customer data foundation

Learn more about SAP Marketing Cloud

Learn about SAP Customer Experience across industries

  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities
  • Automotive
  • Consumer Products
  • Fashion
  • High Tech
  • Industrial Machinery and Components
  • Insurance
  • Public Sector
  • Retail
  • Telecommunications
  • Travel
  • Utilities

Drive the future of mobility

Exceed customer expectations while capitalizing on future revenue opportunities beyond the showroom floor with SAP Customer Experience solutions for the automotive industry.

Consumer Products

Build brand preference using every route to market

Deliver a relevant and consistent message across multiple interaction points by orchestrating intelligent initiatives across all routes to market, including modern retail, independent stores, distributors, and direct-to-consumer.


Deliver great experiences to fashion customers

Customize the digital experience for consumers and wholesale buyers with personalized merchandising strategies that stand out from the crowd and provide seamless omnichannel customer journeys.

High Tech

Simplify and accelerate transformation and innovation

Transform your business into a subscription, solution, or outcome-based business that offers hardware, software, and services bundled into one package with SAP Customer Experience solutions for high tech.

Industrial Machinery and Components

Prevail in the new normal for manufacturing

Help your customers address demand fluctuations, navigate supply chain disruptions, and deliver service continuity and quality by using SAP Customer Experience solutions.


Engage your customers to build lasting relationships

Add customer value beyond quotes, claims, and renewals and streamline operations in ways that promote agent trust with customer relationship management and insurance agent management solutions from SAP.

Public Sector

Improve citizen experiences in the public sector

Respond efficiently and effectively to constituent needs – within tight budgets and under close scrutiny – with best practices supported by SAP Customer Experience solutions for public sector organizations.


Create engaging experiences across every channel

Build stronger relationships with customers by delivering individualized experiences your customers can trust with SAP Customer Experience solutions for retail.


Become a digital service provider and monetize services

Deliver a first-class omnichannel customer experience that’s hyperpersonalized and trusted with rich, seamless, and contextual experiences that will help your brand stay competitive.


Engage travelers better with CRM solutions

Create new business models, contactless guest touch points, and better traveler engagement for your travel firm with SAP Customer Experience solutions.


Engage customers and be more than a utility…

Give your customers the advice and offers they need to become more energy efficient and go green. SAP solutions help utilities create new business models and optimize existing ones to deliver a personalized utilities customer experience.

Grow your business by delivering exceptional customer experiences

The future of B2C customer experience

How can companies thrive in a world where customers themselves specify the terms of the relationship, but then let AI guide their buying journey?

The future of B2B customer experience

As decision-making and purchasing processes rapidly change, how do B2B companies reinvent themselves to lead in the experience economy?

CRM and CX Resource Center

Innovate, integrate, and extend your customer experience solutions

Discover the power of a business platform that allows you to personalize, extend, and create every app you’ll ever need.

SAP Cloud Platform

SAP Customer Experience and SAP Cloud Platform provide a vital combination of power, trust, and speed to deliver a seamlessly connected end-to-end experience.

  • Simplify complex integrations for any size business by connecting on-premise and cloud applications, as well as cloud to cloud, with 150+ prebuilt connectors
  • Connect and extend enterprise SAP Customer Experience cloud applications with SAP Cloud Platform Extension Factory or Kyma open-source project designed natively on Kubernetes
  • Leverage prebuilt applications by SAP’s partner ecosystem to get started quickly
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