SAP Customer Experience (CX) and CRM Solutions
CRM software and CX solutions for a frictionless customer experience
CRM has evolved to represent every touch point in the customer experience. Our enterprise-grade CX solutions can provide end-to-end insights by connecting your commerce, marketing, sales, and service data.
Turn market opportunities into bottom-line realities
Win customer trust and loyalty with intelligent engagement
AI-fueled insights can help you make each customer feel like your only customer. Engage and understand consumers on their terms, while respecting their privacy preferences at every point in the customer journey, to retain and upsell with machine learning and smart automation.
Scale, grow, and future-proof your enterprise with end-to-end business models
Business is global, but not every business is ready to be a global business. By deploying end-to-end operations with a clear view of inventory, supply, and customer engagements, you can sell anywhere, anytime – on the terms your customers expect.
See how customers are succeeding with SAP Customer Experience solutions
Learn how Carhartt created one unified e-commerce experience to meet the needs of many different types of customers.
Discover how coaching company Franklin Covey fulfills data protection regulations while also creating a unique customer experience.
Find out how confectioner Ferrara found the sweet spot between strong data, onboarding compliance, and progressive profiling.
See how Horizon Global uses modern customer experience software to better serve customers in the way they want to be served.
New customer experience models
Learn how emerging technologies come together to create exceptional experiences
Additional Resources
Browse the schedule of upcoming virtual and in-person events hosted by SAP and our partners.
Gain insight into the customer experience challenges leaders are facing today in this series of white papers from Harvard Business Review.
See which partners won the six global awards for partner excellence in the SAP Customer Experience line of business in 2022.
Learn how SAP Customer Experience can help you achieve customer-centric growth built on customer trust and exceptional loyalty.
Frequently Asked Questions
CRM stands for customer relationship management. CRM software is technology that analyzes and manages customer interactions and data throughout the entire customer lifecycle, thereby building better customer experiences, better customer service, and better business relationships while increasing revenue.
The customer experience is how interactions with your brand or product make customers feel. A customer can be a business (B2B) or a person (B2C) and the spirit of honoring their journey is the same. It’s their experience, and if you plan for it, it will be a good experience.
Before being acquired by SAP, hybris was an e-commerce software company serving both B2B and B2C companies. In 2018, hybris officially became SAP Commerce Cloud, part of the SAP Customer Experience portfolio.
Now, hybris’ omnichannel e-commerce capabilities are deeply integrated into the SAP cloud technology ecosystem, enabling the enhanced data and tools that sellers need to optimize margins and drive customer loyalty.
Before being acquired by SAP, Gigya was a software company providing customer identity and access management (CIAM) and consent data management solutions. In 2017, SAP announced the acquisition of Gigya.
Today, Gigya’s software capabilities are integrated into our customer data solutions. This portfolio helps businesses grow revenue by delivering trusted, personalized customer experiences at scale. Such outcomes make marketing campaigns more effective, improve the sales experience, and drive more personalized commerce and customer service interactions – all while building customer trust.